What are the responsibilities and job description for the Marketing and Event Coordinator position at Texoma Harley-Davidson?
Marketing & Events Manager Texoma Harley-Davidson – Sherman, TX
Texoma Harley-Davidson is looking for a creative, high-energy Marketing & Events Manager to join our team! If you love the Harley-Davidson brand, thrive in a fast-paced environment, and enjoy bringing people together through unforgettable events and powerful marketing campaigns, this is the job for you.
Position: Marketing & Events Manager
Full-Time | On-Site | Sherman, Texas
About the Role
The Marketing & Events Manager is responsible for planning, promoting, and executing all dealership events and creating dynamic marketing content that engages our local riding community. You’ll lead Texoma Harley’s brand presence across digital and in-person platforms, helping drive traffic, sales, and dealership culture.
Key Responsibilities Event Planning & Execution
- Plan, organize, and run all dealership events including rides, rallies, open houses, charity events, bike nights, and community outreach.
- Coordinate vendors, sponsors, food trucks, entertainment, and logistics.
- Ensure events reflect the Harley-Davidson lifestyle and deliver a memorable customer experience.
Marketing & Digital Media
- Manage social media channels (FB, IG, TikTok, YouTube) with consistent, high-quality content.
- Create event promotions, flyers, ads, and video content.
- Maintain the dealership website and update event calendars & promotions.
- Track engagement, analytics, and campaign performance.
- Build and execute monthly marketing plans & promotional themes.
Brand & Community Engagement
- Grow relationships with local riding groups, charities, influencers, and community organizations.
- Strengthen the Texoma Harley brand image across every customer touchpoint.
- Work closely with Sales, Service, and Parts to promote dealership initiatives.
Requirements
- Experience in marketing, event coordination, or social media management.
- Strong communication & organization skills.
- Ability to run multiple events and projects on tight timelines.
- Creative eye for photography, videography, and design (Canva/Adobe experience preferred).
- Willingness to work some weekends, evenings, and event days.
- Passion for motorcycles — Harley-Davidson experience a huge plus (not required).
Ideal Candidate Traits
- Outgoing, energetic, and comfortable engaging with the riding community.
- Social-media savvy and trends-aware.
- Highly creative with strong attention to detail.
- Problem-solver with a positive, team-focused attitude.
- Loves fast-paced environments and big personalities.
Benefits & Compensation
- Competitive pay based on experience
- Health, dental, vision options
- Employee discounts
- Growth opportunities within the dealership
- Fun, supportive team and a culture built around the Harley-Davidson lifestyle
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $40,000 - $50,000