What are the responsibilities and job description for the Marketing Operations Manager position at Texas Trust Credit Union?
Role Responsibilities:
The Marketing Operations Manager is responsible for leading the planning, execution, and optimization of integrated marketing campaigns that drive growth, member acquisition, product adoption, and engagement. This role sits at the intersection of strategy, operations, digital advertising, performance reporting, creative alignment, and digital systems. The ideal candidate is a systems thinker with strong communication skills who can translate between technical, creative, and data perspectives.
• Lead end-to-end execution of acquisition campaigns;
• Manage campaign routing, approvals, timelines, and cross-functional workflows;
• Manage and optimize digital ads across platforms (Google, Meta, programmatic);
• Maintain and manage campaign, communication, and email calendars;
• Lead weekly prioritization and timeline meetings;
• Oversee workflow accountability across Creative, Digital Systems, Data, and Operations;
• Run launch readiness checks and quality-control processes;
• Assist in developing strategic marketing plans that define objectives, target audiences, key messages, channel strategies, success metrics, and timelines;
• Stay informed of emerging marketing technologies, channel trends, and performance marketing best practices;
• Build weekly, monthly, and quarterly performance reports;
• Translate data trends into clear insights and actionable recommendations;
• Present performance narratives to leadership with clarity and confidence;
• Monitor funnel health from lead generation to onboarding and activation;
• Translate technical requirements from Digital Systems into marketing-friendly language;
• Collaborate with Creative to align messaging with strategy and performance;
• Work with Data partners to ensure reporting accuracy;
• Build strong, healthy cross-functional relationships that improve speed and quality;
• Direct and oversee the efforts of external agencies and resources as needed.
• Practice and bring to life our “Yes And… culture;
• Comply with established regulations and law requirements;
• Perform various other duties as assigned.