What are the responsibilities and job description for the Marketing and Communications Manager position at Texas Star Pharmacy?
About the Company
We are an industry-leading compounding pharmacy positioned at the forefront of patient-centric pharmaceutical innovation. Our mission is to elevate care delivery through personalized medication solutions that leverage next-generation technologies and precision-driven methodologies.
About the Role
As we continue to scale our national footprint and accelerate organizational momentum, we are activating a strategic search for a dynamic, outcomes-oriented Director of Marketing to architect the next chapter of our brand evolution. This role offers a high-visibility platform to shape the narrative of a healthcare innovator operating at the nexus of advanced therapeutics, emerging digital ecosystems, and AI-enabled transformation.
Responsibilities
- Strategic Leadership & Brand Management
- Architect and operationalize an end-to-end omnichannel marketing roadmap anchored in measurable KPIs and performance benchmarks.
- Steer holistic brand stewardship, including visual identity, voice architecture, and enterprise-level customer experience frameworks.
- Drive seamless cross-functional alignment with internal stakeholders and external strategic partners to ensure unified execution.
- Content Marketing & Clinical Thought Leadership
- Lead development of high-impact, clinically aligned content tailored for providers, clinicians, and patient audiences.
- Oversee production of whitepapers, eBooks, case studies, digital assets, prescription guides, and print collateral supported by AI-augmented creative workflows.
- Champion SEO/SEM acceleration initiatives leveraging keyword clustering, dynamic content optimization, and data-driven editorial strategy.
- Public Relations & Communications
- Serve as the brand’s primary media strategist and spokesperson, elevating market presence and organizational credibility.
- Cultivate strong media relationships, secure cross-channel coverage, and craft press releases, op-eds, and healthcare thought leadership pieces.
- Lead proactive and reactive communications, including crisis preparedness and reputation governance supported by AI-based sentiment monitoring.
- Social Media, Community Engagement & Reputation Management
- Deploy an AI-powered social media engine across LinkedIn, Instagram, Facebook, GMB, TikTok, and emerging platforms.
- Utilize smart-automation tools to generate, publish, and optimize high-value content streams.
- Build strategic alliances with healthcare providers, community stakeholders, and key influencers.
- Manage review ecosystems and digital reputation through automated response workflows and trust-building initiatives.
- Lead Generation & Campaign Management
- Design and optimize high-conversion demand-generation funnels utilizing Google Ads, Meta Ads, and programmatic media.
- Lead continuous A/B testing, heatmap tracking, and AI-driven UX enhancements to elevate landing-page performance.
- Develop robust analytics dashboards to track ROI, CAC, LTV, conversion metrics, and operational effectiveness.
- Events, Webinars & Trade Shows
- Strategize and execute high-impact events, conferences, webinars, and community-facing health activations.
- Oversee logistics, promotional assets, and brand consistency across all experiential touchpoints.
- Email Marketing
- Build, refine, and scale multi-tiered email marketing strategies with clear KPIs and performance optimization cycles.
- Project & Vendor Management
- Oversee vendor partnerships spanning web development, creative services, video and photo production, and other specialized marketing channels.
- Drive execution on cross-functional, enterprise-level marketing initiatives as prioritized by leadership.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, PR, or a related discipline (MBA preferred).
- 5 years of progressive leadership experience in marketing, ideally within healthcare, pharmacy, biotech, or life sciences.
- Demonstrated success in brand leadership, PR execution, and full-funnel marketing strategy.
- High proficiency with AI-enhanced marketing tools and platforms (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).
- Exceptional writing capabilities across clinical, technical, and consumer-facing content.
- Expertise in Google AdWords, Meta Business Suite, SEO/SEM, CRM administration, and marketing automation.
- Proven ability to lead teams, manage budgets, oversee vendors, and leverage analytics dashboards for decision-making.
- Strong interpersonal, presentation, and relationship-building skills.
- Willingness to travel up to 20%.