What are the responsibilities and job description for the TPWD - Marketing Specialist IV (Digital Marketing Specialist) position at Texas Parks and Wildlife Department?
Please paste the following URL into a browser to view the entire job posting in the CAPPS Career Section: https://capps.taleo.net/careersection/ex/jobdetail.ftl?job=00054048
You may apply to the job directly through the CAPPS Career Section. It is not necessary to apply both through Work In Texas and CAPPS Career Section
TPWD MISSIONTo manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.EXCELLENT BENEFITS:Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.PLEASE NOTE:All applications must contain complete job histories in the WORK HISTORY SECTION to includeJob Title
Dates of employment (month/year)
Hours worked per week
Name of Employer, Name of Supervisor and Phone Number
Description of duties performed
Volunteer experience credit is counted toward any experience requirement. Please list those experiences to receive credit towards meeting the minimum requirements.
Part-time experience credit is prorated based on the duration and hours worked per week. Please indicate hours worked for part-time/temporary/seasonal experience.
Omission of data can be the basis for disqualification; you may state and#8216;unknownand#8217; for any incomplete fields.
College Transcripts are required at the time of interview (unless otherwise noted on the posting) if education is used to meet the minimum requirements of the job posting. A copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview.
Applications with and#8220;See attached" or "See resume" will not be accepted in lieu of a completed application.
Work In Texas (WIT) Applications: WIT applicants are required to complete the supplemental questions to be considered for the posting. To complete the supplemental questions, login to CAPPS Recruit. IF THIS INFORMATION IS NOT SUBMITTED, YOUR APPLICATION WILL BE CONSIDERED INCOMPLETE. NEED HELP? Watch our VIDEO ON HOW TO APPLY FOR JOBS MILITARY OCCUPATIONAL SPECIALTY CODES:Job ClassificationServiceMilitary SpecialtyMarketing Specialist I-VArmy46S,46Z, 46AMarketing Specialist I-VNavyMC, 165XMarketing Specialist I-VCoast GuardPA, INF, SEI13Marketing Specialist I-VMarine Corps4511, 4591, 4502, 4503, 4505Marketing Specialist I-VAir Force3N0X6, 35PXMarketing Specialist I-VSpace ForceNo Military Crosswalk. Qualified veterans are encouraged to apply.*More information on military occupational specialty codes can be found below:https://www.onetonline.org/crosswalk/MOC/https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdfMILITARY EMPLOYMENT PREFERENCE:If you choose to claim military employment preference as outlined by the State of Texas, you must attach the required documentation referenced below at the time your application is submitted. If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/. Required forms that will need to be attached with application for Military Employment Preference:Veteran- DD214 showing honorable discharge or Statement of Service (only for transitioning service members who have not reached their date of separation).
Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation.
Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation.
Spouse of a member of the US Armed Forces/Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active-duty military orders.
Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.Documentation must be attached to the application before military preference can be granted. HIRING CONTACT: Jorge Amador, (512) 389-8115 / Email: jorge.amador@tpwd.texas.govPHYSICAL WORK ADDRESS: Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744 GENERAL DESCRIPTION:Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Departmentand#8217;s digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Departmentand#8217;s email services and CRM contract. This position will work with department content creators to adapt existing content for email and/or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency and#8220;email topic administrators;and#8221; and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and/or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.
Qualifications: MINIMUM QUALIFICATIONS:Education:Graduation from an accredited college or university with a bachelorand#8217;s degree in Marketing, Advertising, Communications or a closely related field.Experience:3 years of experience in email and/or digital marketing field.NOTE: Experience may have occurred concurrently and include internships.Licensure:Must possess or be able to obtain, within 30 days of employment, a valid Class and#8220;Cand#8221; Texas driverand#8217;s license.PREFERRED QUALIFICATIONS:Experience:5 years of experience in marketing, with a minimum of 3 years in email and digital marketing.Experience developing and tracking results from revenue-generating email marketing effortsExperience in copywriting for marketing.Experience managing an email and/or CRM services provider contractExperience in project management.Experience writing, building and sending marketing emails.Experience in paid and unpaid social mediaKNOWLEDGE, SKILLS AND ABILITIES:Knowledge of digital marketing system operations, best practices and strategies.Knowledge of developing email marketing test plansKnowledge of the principles and practices of marketing.Knowledge of developing sponsorship proposalsKnowledge of State of Texas purchasing policies and procedures.Skill in developing revenue-generating digital marketing campaigns.Skill in one or more email communications systems.Skill in effective verbal and written communication.Skill in UI/UX email design for marketing purposes.Skill in working with creative and web teams to develop marketing materials, graphics and campaig
You may apply to the job directly through the CAPPS Career Section. It is not necessary to apply both through Work In Texas and CAPPS Career Section
TPWD MISSIONTo manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.EXCELLENT BENEFITS:Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.PLEASE NOTE:All applications must contain complete job histories in the WORK HISTORY SECTION to includeJob Title
Dates of employment (month/year)
Hours worked per week
Name of Employer, Name of Supervisor and Phone Number
Description of duties performed
Volunteer experience credit is counted toward any experience requirement. Please list those experiences to receive credit towards meeting the minimum requirements.
Part-time experience credit is prorated based on the duration and hours worked per week. Please indicate hours worked for part-time/temporary/seasonal experience.
Omission of data can be the basis for disqualification; you may state and#8216;unknownand#8217; for any incomplete fields.
College Transcripts are required at the time of interview (unless otherwise noted on the posting) if education is used to meet the minimum requirements of the job posting. A copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview.
Applications with and#8220;See attached" or "See resume" will not be accepted in lieu of a completed application.
Work In Texas (WIT) Applications: WIT applicants are required to complete the supplemental questions to be considered for the posting. To complete the supplemental questions, login to CAPPS Recruit. IF THIS INFORMATION IS NOT SUBMITTED, YOUR APPLICATION WILL BE CONSIDERED INCOMPLETE. NEED HELP? Watch our VIDEO ON HOW TO APPLY FOR JOBS MILITARY OCCUPATIONAL SPECIALTY CODES:Job ClassificationServiceMilitary SpecialtyMarketing Specialist I-VArmy46S,46Z, 46AMarketing Specialist I-VNavyMC, 165XMarketing Specialist I-VCoast GuardPA, INF, SEI13Marketing Specialist I-VMarine Corps4511, 4591, 4502, 4503, 4505Marketing Specialist I-VAir Force3N0X6, 35PXMarketing Specialist I-VSpace ForceNo Military Crosswalk. Qualified veterans are encouraged to apply.*More information on military occupational specialty codes can be found below:https://www.onetonline.org/crosswalk/MOC/https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdfMILITARY EMPLOYMENT PREFERENCE:If you choose to claim military employment preference as outlined by the State of Texas, you must attach the required documentation referenced below at the time your application is submitted. If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/. Required forms that will need to be attached with application for Military Employment Preference:Veteran- DD214 showing honorable discharge or Statement of Service (only for transitioning service members who have not reached their date of separation).
Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation.
Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation.
Spouse of a member of the US Armed Forces/Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active-duty military orders.
Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.Documentation must be attached to the application before military preference can be granted. HIRING CONTACT: Jorge Amador, (512) 389-8115 / Email: jorge.amador@tpwd.texas.govPHYSICAL WORK ADDRESS: Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744 GENERAL DESCRIPTION:Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Departmentand#8217;s digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Departmentand#8217;s email services and CRM contract. This position will work with department content creators to adapt existing content for email and/or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency and#8220;email topic administrators;and#8221; and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and/or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.
Qualifications: MINIMUM QUALIFICATIONS:Education:Graduation from an accredited college or university with a bachelorand#8217;s degree in Marketing, Advertising, Communications or a closely related field.Experience:3 years of experience in email and/or digital marketing field.NOTE: Experience may have occurred concurrently and include internships.Licensure:Must possess or be able to obtain, within 30 days of employment, a valid Class and#8220;Cand#8221; Texas driverand#8217;s license.PREFERRED QUALIFICATIONS:Experience:5 years of experience in marketing, with a minimum of 3 years in email and digital marketing.Experience developing and tracking results from revenue-generating email marketing effortsExperience in copywriting for marketing.Experience managing an email and/or CRM services provider contractExperience in project management.Experience writing, building and sending marketing emails.Experience in paid and unpaid social mediaKNOWLEDGE, SKILLS AND ABILITIES:Knowledge of digital marketing system operations, best practices and strategies.Knowledge of developing email marketing test plansKnowledge of the principles and practices of marketing.Knowledge of developing sponsorship proposalsKnowledge of State of Texas purchasing policies and procedures.Skill in developing revenue-generating digital marketing campaigns.Skill in one or more email communications systems.Skill in effective verbal and written communication.Skill in UI/UX email design for marketing purposes.Skill in working with creative and web teams to develop marketing materials, graphics and campaig