What are the responsibilities and job description for the Media Relations Advisor position at Texas Instruments?
About the job
The Media Relations Advisor is responsible for driving earned media relations plans for Texas Instruments, playing a vital role in strengthening the company's reputation through strategic media relationships and coverage. As part of the corporate communications team, this role focuses on developing and executing global earned media plans that elevate TI’s position as a global technology leader.
This position requires a collaborative, creative and results-driven team player who can work directly with business leaders, spokespeople, cross-functional and global teams, as well as with journalists and industry analysts. The ideal candidate will leverage strong storytelling and writing skills, a journalistic mindset and analytical capabilities to distill complex, technological information into clear, concise messaging that resonates with media and drives measurable media results.
What you will gain from this role
- Opportunity to develop and drive earned media relations plans in a global technology environment
- Expertise translating complex technological narratives for broad media audiences
- Collaboration with cross-functional teams including brand marketing and business units
- Experience managing comprehensive media relations programs and driving global earned media strategies that showcase TI's technological innovations
- Knowledge of leveraging data-driven insights to optimize communication strategies
Responsibilities in assigned topic areas include, but are not limited to:
- Develop and execute comprehensive earned media strategies in collaboration with a PR agency and brand marketing team
- Collaborate with business leaders and global communications and brand marketing teams to uncover and craft compelling media narratives
- Work with a PR agency and directly with journalists and industry analysts to strengthen TI's media relationships, with a focus on industry media
- Create impactful media messaging, including drafting and editing news releases, media briefing slides, Q&A, soundbites and talking points
- Develop technically credible messaging that translates complex information into compelling narratives for media audiences
- Identify, coach and prepare subject matter experts and spokespeople for media interviews
- Prioritize and respond to inbound media and analyst requests
- Conduct competitive analysis to track industry news, media strategies and messaging
- Measure, analyze and report media relations campaigns’ impact using data-driven metrics
- Identify opportunities for strategic improvement in media engagement
- Contribute to team efforts to refine media relations workflows to ensure efficient and flawless execution
QUALIFICATIONS
- Bachelor’s degree in journalism, public relations, communications or related field
- 5 years of experience in journalism or public relations
Preferred qualifications:
- Exceptional writing and editing skills, with proficiency in AP style
- Proven ability to manage multiple projects simultaneously, with a high attention to detail and adherence to tight deadlines
- Ability to translate complex, technical information into clear, engaging content for external audiences
- Journalistic mindset with curiosity to uncover and develop newsworthy stories; demonstrated success developing compelling media narratives
- Strong collaboration skills and a results-driven mindset
- Experience in media monitoring and analysis, including volume and sentiment metrics
- Experience in technology or B2B communications preferred
ABOUT US
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
If you are interested in this position, please apply to this requisition.
JOB INFO
Texas Instruments is an equal opportunity employer.
