Marketing Coordinator

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Join a great team and workplace! Founded in 1973, Texas First Bank is one of the fastest growing financial organizations in Southeast Texas. We are a leading independent community bank with 26 banking centers across seven counties. Our strongest asset is our employees and the dedication they bring to helping our communities and customers. We are committed to helping our employees and customers succeed and build up our local communities.

Job Summary:

Play a key role in helping promote Texas First Bank & Insurance by working with our Marketing department on a wide variety of projects affecting both internal and external stakeholders. The incumbent must have a talent for storytelling and a passion for successful community engagement and event planning. The Marketing Coordinator will embody thought-leadership and out of the box thinking.

Responsibilities and Duties:

• Work across the organization to understand marketing needs and interpret those needs into concise, precise, and impactful content and campaigns across a variety of mediums, including but not limited to social media, print and digital advertisement, blogs, white papers, infographics, informational videos, and website copy.
• Collaborate with Director of Marketing and Graphic Designer to develop marketing campaigns and out of the box ideas that appeal to customers and prospects.
• Increase social media awareness by developing engaging content that appeals to target audiences.
• Work with community partners and internal staff to make the most of sponsorships Texas First has engaged with, particularly event activation and ad creation.,
• Help organize and participate in community and banking center events, including attending events, taking photos/videos and sharing on social media, and maintaining the marketing item inventory.
• Develop, maintain, and consistently apply knowledge of banking products, services, and the regulations affective them.
• Other duties as assigned.

Job Skills and Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years minimum experience in content development, social media, and/or lead generation campaign development.
• Experience developing and building social media content on various platforms, including Tik Tok, Instagram, Facebook and LinkedIn.
• Photography and video editing skills a plus.
• Experience with understanding Consumer Experience (UX) a plus.
• Excellent oral, written and interpersonal communication skills.
• Good understanding of the principles of marketing, the marketing lifecycle and corresponding activation channels, and the industry best practices.
• Ability to create compelling B2C and B2B content.
• Must be willing to travel to events supporting all banking center locations.
• Strong project and time management skills.
• Strong attention to detail and familiarity working within a highly regulated industry.

Salary Grade 05

EOE/Disability/Veteran