Director of Enrollment Management - Mountain Academy

Position Purpose:

Under minimal supervision, and in partnership with Heads of School, The Mountain Academy Director of Enrollment Management position oversees enrollment strategy including prospective pipeline, tuition management, admissions functions, and administering of the Tuition Assistance program for both the Jackson and Teton Valley campuses of TSS Mountain Academy. Using a data-driven approach with a focus on customer experience, the role is measured by successful recruitment and retention of mission appropriate families and students.

Qualifications:

• Bachelor’s Degree in Marketing, Education, Business or a related field required

• Master's degree preferred

• Proven experience in admissions, marketing or a related field, preferably in an independent school

• Strong understanding of early childhood through middle school education

• Strategic thinker with a data-driven approach to decision-making

• Ability to effectively communicate with internal and external constituents

• Excellent written, verbal and interpersonal communication skills

• Strong organization skills and exceptional management of a personalized process for families, events, and general enrollment calendar

• Demonstrated experience leading high functioning teams towards a common mission

Working Conditions & Physical Requirements:

• Stretches of time outdoors in all weather, including extreme temperatures and arid conditions

• Expected to work evenings, weekends or overtime to support special programs/events

• Ability to drive a 15 passenger van or mini-bus

Responsibilities:

Strategic Leadership & Planning

• Develop and implement a comprehensive enrollment management strategy aligned with the school’s mission, values, and strategic plan

• Analyze enrollment trends and demographic data to inform decision-making and long-term planning

• Serve as a thought partner to the Head of School and leadership team on enrollment, marketing, and retention strategies

Admissions

• Lead the admissions process from inquiry through enrollment, ensuring a welcoming and positive experience for all prospective families

• Collect and use enrollment data to guide enrollment efforts

• Plan and coordinate admission calendar events for Mountain Academy including open houses and tours

• Recruit, enroll and retain independent school students

• Actively pursue Jackson and Teton Valley community opportunities to engage, educate and recruit families 

• Represent Mountain Academy in professional organizations related to independent school enrollment management

• Manage Admissions budget

• Support the Tuition Assistance process

• Oversee timely and thoughtful communication with families throughout the admissions cycle

Student/Family Experience and Retention

• Manage re-enrollment process

• Monitor student and family satisfaction through surveys, interviews, and feedback sessions, addressing concerns proactively

• Coordinate opportunities for student and parent engagement in the admission process 

• Partner with faculty, staff, and parent associations to support student and family retention initiatives

• Foster strong relationships with current families to promote word-of-mouth referrals and long-term engagement

Marcom / Business Systems

• Lead ongoing Mountain Academy marketing and communications efforts with TSS team marketing

• Collaborate with MarCom team on recruitment marketing plans (ie. advertising, collateral, website, etc.)

• Collaborate with Registration/Business Systems Team on Salesforce related processes, builds and on-going maintenance to support enrollment activities

• Attend regular Mountain Academy leadership meetings

• Work on key projects and priorities as determined through school leadership teams

TSS Responsibilities

• Engages and collaborates across TSS program areas when possible.

• Proactively and positively shares the TSS mission and program structure with external stakeholders

• Cross markets TSS programs when opportunities arise

This job description is not meant to state or imply that these are the only duties performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their manager in compliance with federal and state laws.