What are the responsibilities and job description for the Creative Copywriter position at TestEquity LLC?
Summary / Position Purpose
The Creative Copywriter sits within the Creative team and reports to the Creative Manager. This role is responsible for turning strategy into clear, compelling messaging that drives action across campaigns, digital channels, and the customer experience.
This is a high impact, high output role focused on supporting revenue driving initiatives: campaigns, promotions, lifecycle marketing, and web.
You’ll partner closely with Design, Technical Content, Lifecycle Marketing, MarTech, and Sales Enablement to deliver copy that is:
Education and/or Work Experience Requirements:
TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Creative Copywriter sits within the Creative team and reports to the Creative Manager. This role is responsible for turning strategy into clear, compelling messaging that drives action across campaigns, digital channels, and the customer experience.
This is a high impact, high output role focused on supporting revenue driving initiatives: campaigns, promotions, lifecycle marketing, and web.
You’ll partner closely with Design, Technical Content, Lifecycle Marketing, MarTech, and Sales Enablement to deliver copy that is:
- Clear and easy to understand (especially for engineers)
- Consistent across brands
- Built to perform across channels
- Write and develop copy for integrated campaigns (email, landing pages, digital ads, social, print)
- Partner with the Creative Manager and Design Team to concept campaign messaging and bring ideas to life
- Support lifecycle marketing (email, nurture, promotions) in partnership with Acquisition & Retention
- Create and optimize web content (landing pages, category pages, product copy) in collaboration with MarTech
- Translate technical product information into clear, benefit driven messaging
- Collaborate with Technical Content on long form assets (guides, white papers, case studies)
- Support sales enablement initiatives with clear, actionable messaging
- Contribute to brand voice development and consistency across TestEquity and its family of brands
- Write with a focus on performance: clicks, engagement, and conversion
- Indirectly and directly responsible for product quality
- Other duties as assigned
Education and/or Work Experience Requirements:
- Bachelor’s degree in marketing, communications, English, journalism, or related field.
- Have 3 to 5 years of B2B copywriting experience (technical or industrial preferred)
- Explains complex concepts in a way that’s easy to understand and act on
- Are comfortable writing for engineers, buyers, and procurement teams
- Think in terms of campaigns and outcomes, not just deliverables
- Can move quickly and manage multiple priorities
- Have a strong portfolio across digital, campaign, and product copy
- Clear, concise, and on brand across formats
- Experience with complex products or industries
- Email, web, SEO, paid media
- Ability to connect messaging across channels
- Creative, MarTech, Lifecycle, Sales
- Comfortable working in a fast-paced environment
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards
TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.