Sr. Manager, Residential Direct Sales

What To Expect
Tesla is committed to making residential solar and storage accessible through a lower-cost, customer-first sales model — one that replaces traditional door-to-door tactics with an inside sales team of Energy Advisors and best-in-class digital tools that let customers self-serve from system design through equipment selection. The Sr Manager, Residential Direct Sales owns and evolves this channel nationally, setting the operational strategy that makes this model win. This leader oversees the Energy Advisor team and the residential incentives program, partners with upstream Marketing to sharpen demand generation and consumer awareness, aligns with downstream Operations on capacity, and works alongside Business Development and Finance to develop competitive customer offers that drive conversion without driving up cost.

What You'll Do

Develop and execute growth strategy for the residential direct sales channel — setting targets, improving conversion, and evolving the model to reduce customer acquisition cost

Own the residential incentives program — design structure, eligibility, payout mechanics, and performance tracking to support competitive customer offers

Lead through subordinate managers; accountable for team structure, performance, staffing, and costs across the Energy Advisor sales org (~50–60 staff)

Partner with Business Development and Finance to develop new customer offers and evaluate offer economics

Partner with upstream Marketing on demand generation, consumer awareness, and campaign strategy to drive qualified leads into the direct channel

Align with downstream Operations to match sales commitments to installation capacity and ensure a seamless customer experience

Manage the sales cost center — holding the team accountable to CAC, sales budgets, and incentive spend against conversion and volume targets

What You'll Bring

10 years in residential energy, direct sales, or related growth roles

Deep knowledge of the residential solar and storage industry — utility rate structures, local and federal incentives, and consumer energy behavior

Proven track record leading sales teams through managers — setting strategy, building accountability structures, and delivering results at scale

Experience owning or building incentive programs — structure, economics, eligibility, and performance measurement

Experience partnering cross-functionally with Finance, Business Development, and Marketing to develop customer offers and drive channel economics

Strong analytical and data-driven decision-making skills — comfortable with CAC, conversion metrics, and cost center management

Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Medical plans > plan options with $0 payroll deduction

Family-building, fertility, adoption and surrogacy benefits

Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution

Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits

Company paid Basic Life, AD&D

Short-term and long-term disability insurance (90 day waiting period)

Employee Assistance Program

Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays

Back-up childcare and parenting support resources

Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance

Weight Loss and Tobacco Cessation Programs

Tesla Babies program

Commuter benefits

Employee discounts and perks program

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