Marketing and Compliance Manager - 11612

Teruko Weinberg, Inc. is looking to fill the following Marketing and Compliance Manager - 11612 position for its client in Brea, CA:

Title: Marketing and Compliance Manager - 11612

Type: Perm

Exempt: Exempt

Location: Brea, CA

Work Style: Hybrid 

Hours: Monday-Friday 9am-6pm (1h lunch)

Pay Range: $$77,696 - $81,120 / year

Benefit: Medical, Dental, Vision, Life, 401K, PTO, 401K matching

Overview:The Manager of Marketing is responsible for leading marketing initiatives across digital platforms, with a strong focus on mobile app development, app maintenance, and user engagement. This role will also oversee compliance with all applicable privacy and accessibility regulations (CCPA, CRPA, ADA) across the company’s website, mobile applications, and social media channels.

Essential Duties for Marketing and Compliance Manager - 11612:

• Lead marketing strategy and execution for the company’s mobile applications, including development support, feature updates, user acquisition, and retention campaigns.
• Manage ongoing maintenance of mobile applications, ensuring functionality, usability, and performance.
• Update and modify website and mobile app content in a timely manner based on business needs and marketing initiatives.
• Develop and implement digital marketing campaigns across web, app, and social media platforms.
• Ensure compliance with CCPA, CRPA, and ADA regulations across all digital media, collaborating with legal and IT department as needed.
• Partner with cross-functional teams to create engaging, user-friendly, and compliant content and interfaces.
• Track, analyze, and report on marketing performance metrics, providing insights to optimize campaigns.
• Manage budgets and resources for marketing projects, ensuring timely and cost-effective delivery.
• Stay current on emerging marketing technologies, privacy laws, and accessibility standards.
• Provide leadership and mentorship to the Marketing & Design Team.
• Lead and manage multiple marketing projects simultaneously, ensuring timely completion within scope and budget.
• Develop detailed project plans, including task management, schedule management, and resource allocation.
• Monitor project progress, identify potential risks, and implement proactive mitigation strategies
• Adress project bottlenecks and challenges promptly to maintain momentum.
• Communicate project status and updates regularly to stakeholders and senior management.
• Oversee the execution of marketing campaigns and initiatives, ensuring alignment with overall marketing strategy and goals.

Qualifications Marketing and Compliance Manager - 11612:

• Bachelor’s Degree in Marketing, Communications, Business, Advertising or similar field required
• Five (5) years’ of experience in project management
• Five (5) years’ of experience in marketing
• Strong knowledge of mobile app development cycles and app store marketing strategies.
• Proven track record of developing and executing digital marketing campaigns.
• Familiarity with privacy regulations (CCPA, CRPA) and accessibility standards (ADA) in digital media.
• Basic knowledge of HTML, CSS, and JavaScript.
• Hands-on experience with tag implementation and debugging using tools such as Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data collection. Server-side tracking implementation and management is a plus.
• (Preferred) Hands-on experience with Consent Management Platforms (CMP) and a solid understanding of Google Consent Mode, including the ability to configure these settings properly within GTM and other relevant debugging tools.
• Strong problem-solving skills, including experience in evaluating, selecting, and testing new tools and vendors.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strong leadership, communication, and cross-functional collaboration skills.
• Data-driven mindset with experience in analytics tools (e.g., Google Analytics, app analytics platforms).
• Excellent verbal/written communication and interpersonal skills.
• Exceptional organizational and multitasking abilities.
• Proficiency in project management software and tools.
• Ability to thrive in a fast-paced and dynamic environment.
• High proficiency in Microsoft Office suite (Word, Excel, Teams)
• Able to understand and process analytical data
• Self-starter with excellent knowledge of marketing fundamentals & principles
• Professional demeanor that enables the person to interact with the highest levels both inside and outside the firm
• Basic business management skills
• Experience with digital marketing platforms and tools.
• Knowledge of data analysis and performance metrics.

Travel Requirements:

• Travel to various sites is required, averaging once a month.
• Local travel by car is necessary.
• Some domestic travel will occur for customer-facing events, such as conventions and new openings.

Flexibility:

• A flexible work schedule may be necessary during business trips.
• There may be a possibility of working during weekends, depending on event schedules and project needs.

If you are interested in the position, please apply over on Linkedin!