What are the responsibilities and job description for the Digital Marketing Coordinator position at Terrafirma Foundation Repair Inc?
POSITION SUMMARY
In this role, you will be responsible for executing and optimizing our online presence across multiple channels. The ideal candidate is a "full-stack" digital marketer who can pivot seamlessly between technical SEO audits, high-performance SEM campaigns, and managing our WordPress ecosystem. This is an exciting opportunity to wear many hats and make a measurable impact on brand awareness and customer engagement.
CORE RESPONSIBILITIES
- WordPress Management: Act as the primary administrator for our website. This includes publishing content, managing plugins, ensuring site health, and making front-end adjustments to improve UX and conversion rates.
- SEO & Content Strategy: Conduct keyword research and on-page/technical SEO audits. Implement strategies to improve organic rankings and track performance using tools like Google Search Console and Ahrefs/Semrush.
- SEM & Paid Media: Plan, launch, and manage paid search (Google Ads) and display campaigns. Knowledge of bid management, A/B testing ad copy, and maintaining a healthy ROAS, vendor management.
- Analytics & Reporting: Utilize the Google Suite (Analytics, Tag Manager, Looker Studio) and internal CRM to track KPIs. You must be able to turn complex data into actionable insights for the leadership team.
- Cross-Channel Support: Assist in the coordination of email marketing and video media efforts to ensure a cohesive brand voice across all digital touchpoints.
- Reputation & Local Presence Management: Monitor and maintain brand consistency across all third-party directories, ensuring NAP (Name, Address, Phone Number) data is 100% accurate. Proactively manage online reviews and business listings (Google Business Profile, Bing Places, etc.) to drive local SEO and build consumer trust.
- Budget Optimization & Efficiency: Manage and allocate monthly digital ad spends across various platforms, ensuring a low CPC (Cost Per Click) and high conversion volume. Continually audit campaign for optimized performance.
EXPERIENCE & EDUCATION REQUIREMENTS
- Bachelor’s or Associate’s degree in Marketing is preferred, along with 2 years of experience in digital marketing or a combination of education and experience demonstrating a proven track record in the field.
- CMS Mastery: High proficiency in WordPress.
- Google Ecosystem: Expert-level knowledge of Google Ads, Google Analytics (GA4), Google Maps, Google Local Service Ads and Google Search Console.
- Search Marketing: Proven track record of managing both SEO (organic growth) and SEM (paid acquisition) simultaneously.
- Technical Aptitude: Familiarity with HTML/CSS is a plus; ability to troubleshoot tracking pixels and tags is required.
- Communication: Strong copywriting skills for ads and web content, with the ability to explain technical "marketing speak" to non-technical stakeholders.
- Team-player: Ability to lead and be part of our department and corporate team.
- Ability to edit and design graphic and video content.
This job description is intended to describe the general nature and level of work performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Management reserves the right to modify, add, or remove duties as necessary.
CORE VALUES: AT TERRAFIRMA, OUR VALUES ARE IMPORTANT, WE DON’T JUST TALK ABOUT THEM, WE LIVE THEM. WE ARE LOOKING FOR PEOPLE WHO SHARE OUR VALUES OF FAMILY, INTEGRITY, RESILIENCE, AND MASTERY.
What We Offer:
As a family-oriented company, we provide industry-leading perks and benefits, including:
- Competitive Pay
- Medical, Dental, Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- 401(k) Retirement Plan
- Life Insurance
- AD&D Insurance
- Wellness Programs
High school graduate or equivalent required. Applicants must be 21 years or older, as this position involves operating a company vehicle. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.