Director - Partnership Marketing - TSE

Position:                            Director - Partnership Marketing - TSE

Department:                      Corporate Partnerships

Reporting Relationship:  Reports to Sr. Director of Partnership Marketing

Status:                               Full-Time (Exempt)

Position Summary

The Director, Partnership Marketing is responsible for account management leadership, team oversight, and activation execution across corporate partnerships that span both the Carolina Panthers and Charlotte FC.

This role will report to and work closely with the Sr. Director, Partnership Marketing, who sets the overall strategy and direction for the group. The Director is accountable for managing assigned partner accounts, leading a team of Partnership Marketing Managers/Sr. Managers/Coordinators, and supporting the planning and execution of all partnership activations, events, and deliverables.

The Director collaborates with internal stakeholders including marketing, ticket sales, operations, finance, strategic planning, content, community, and other core services to ensure seamless execution and best in class partner service.

Primary Responsibilities

• Manage senior level relationships for most significant corporate partnership accounts, serving as an escalation point and strategic lead.
• Oversee day to day account management, activation planning, contract fulfillment, and budget tracking for assigned partners.
• Partner with the Sr. Director to support overall activation planning, event execution, and operational alignment across both properties.
• Lead coordination of partnership activations across internal teams to ensure timely, high-quality delivery.
• Support and lead quarterly business reviews, renewal planning, and ongoing partner performance discussions.
• Establish, track, and report on key performance indicators (KPIs) for assigned partnerships.
• Identify and recommend incremental activation ideas that enhance partner value and performance.
• Partner with the Corporate Partnership Sales team to support retention, renewals, and upsell opportunities.
• Provide leadership support for major events, game/match days, and high visibility partner activations.
• Other duties as assigned

Team Leadership Responsibilities

• Directly manage and develop a team of Partnership Marketing Managers and/or Sr. Managers (approximately 5 direct reports).
• Set priorities, allocate workload, and ensure accountability across partner portfolios.
• Coach team members on account management, execution excellence, and internal collaboration.
• Help remove obstacles, escalate issues when needed, and keep work moving efficiently.

Qualifications and Education Requirements

• Bachelor’s degree in a relevant field.
• 7 years of relevant experience in partnership marketing, sports marketing, brand marketing, or integrated marketing.
• Experience managing complex, integrated partnerships and live events.
• Prior people management or team lead experience.
• Strong cross functional collaboration skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Must be willing to travel when necessary
• Must pass pre-employment screens

Skills for Success:

• Strong account management and relationship building skills.
• Ability to execute within a fast paced, deadline driven environment.
• Clear communicator with strong organizational skills and attention to detail.
• Sound judgment, accountability, and professionalism.
• Collaborative leadership style with a hands-on approach.

Physical Requirements

• Sitting at desk and computer for long periods of time
• Periods of standing, walking
• Must be able to lift 15 pounds at a time

Work Environment

• Professional office environment with time spent in stadium/venue settings as needed, including exposure to inclement weather; travel to off-site partnership events may be required.