Cannabis Experienced Field Sales Representative (Located in MI or OH)

Description

ABOUT METRC

Metrc is the most trusted and experienced provider of cannabis regulatory systems in the United States and is growing extremely rapidly to expand globally. We provide a solution that combines advanced software, radio-frequency identification (RFID) technology, a dedicated customer-support team, and a secure database to track and trace cannabis from growth, harvest, and processing to testing, transport, and sale. As Field Sales Representative, you will have the opportunity to thrive in a fast-moving, fluid environment, and be passionate about implementing change, great processes and procedures in a commercial setting at a fast-growing technology company.

General Overview

The Field Sales Representative is responsible for driving market adoption of Metrc’s product across the assigned territory cannabis retail landscape. This field-based role requires regular in-person engagement across assigned territory, and candidates must reside in or a bordering state of the designated territory with the ability to travel frequently. This role focuses on building strong in-person relationships with licensed retailers, delivering impactful product walk-throughs, and managing the full sales cycle from initial outreach to closed business. The ideal candidate is a self-driven, consultative salesperson who thrives in a fast-paced environment, excels at on-site engagement, and represents Metrc with professionalism at retail visits, events, and industry gatherings. This position plays a key role in expanding Retail ID’s footprint within a highly regulated and rapidly evolving market.

Key Responsibilities

Core duties and responsibilities include the following.

• Manage and execute a regional field sales strategy targeting licensed cannabis businesses within assigned territory
• Conduct on-site sales visits, product walk-throughs, and relationship-building with owners, managers, and decision-makers.
• Source, develop, and close new business opportunities, moving prospects through the full sales cycle from initial outreach to signed agreement.
• Maintain a deep understanding of the cannabis retail landscape, competitive environment, and market trends.
• Partner closely with Sales Development Rep, Marketing and CSM to follow up on warm leads, scheduled demos and qualified opportunities
• Engage Solutions Engineers for technical support and enhanced product demos when needed.
• Coordinate seamless handoffs with the Implementation and Support Teams to ensure strong customer onboarding and long-term adoption.
• Maintain updated opportunity notes, pipeline movement, and activity logging in Salesforce.
• Deliver clear value propositions, positioning statements, and in-field product demonstrations leveraging approved sales talk tracks.
• Address objections, provide high-level product insights, and guide prospects through next steps.
• Represent Metrc professionally at industry events, retail site visits, and community cannabis market gatherings.
• Maintain accurate pipeline data, territory notes, and forecast updates in Salesforce.
• Meet or exceed assigned sales metrics, outreach volumes, and quarterly revenue targets.
• Participate in sales training, role-playing, and ongoing skill-building sessions.
• May perform other additional duties and responsibilities as assigned.
  
  

Requirements

QUALIFICATIONS- KNOWLEDGE, SKILLS, & ABILITIES

• 2–5 years of experience in field sales, account executive work, territory management, or outside sales, preferably in SaaS, retail technology, or regulated industries.
• Experience engaging with small-to-mid-size business owners; cannabis retail experience a plus but not required.
• Strong relationship-building and consultative selling skills.
• Comfortable with on-site sales, in-person presentations, and closing deals independently.
• Excellent verbal communication, active listening, and objection-handling skills.
• Ability to work autonomously in the field, manage a regional schedule, and prioritize outreach effectively.
• Proficiency with Salesforce or similar CRM platforms.
• Coachable, adaptable, and motivated by a fast-growing, mission-driven environment.
  
  

EDUCTIONAL BACKGROUND

• Bachelor’s degree preferred, or equivalent applicable experience.
  
  

TRAVEL

This position requires frequent field travel throughout the assigned territory (50–75%). Candidates living in bordering states must be within reasonable travel distance and able to support daily or frequent travel within the assigned territory.

Travel May Include

• Visiting multiple licensed cannabis retailers daily.
• Attending industry events, conferences, or regional meetings as required.
• Occasional travel to other regions or Metrc offices for training or team gatherings.
  
  

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• This position requires frequent field travel within designated territory (50–75%). Travel may include:
• Visiting multiple licensed cannabis retailers daily.
• Attending industry events, conferences, or regional meetings as required.
• Occasional travel to other regions or Metrc offices for training or team gatherings.