What are the responsibilities and job description for the VP of Marketing position at Tential Solutions?
The Opportunity
We are looking for a senior marketing leader to own and drive the entire marketing function, in Wynwood, Miami. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.
What You’ll Own
Brand Strategy & Positioning
We are looking for a senior marketing leader to own and drive the entire marketing function, in Wynwood, Miami. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.
What You’ll Own
Brand Strategy & Positioning
- Define and own the brand voice, visual identity, and market positioning across all channels and audiences
- Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators
- Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR
- Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers
- Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline
- Develop go-to-market playbooks for new product features, market segments, and strategic partnerships
- Create and own a content strategy that positions them as the authoritative voice in the brand-creator economy
- Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences
- Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets
- Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption
- Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win
- Translate complex product capabilities — their Index, guerrilla-style location mapping, real-time analytics — into clear, benefit-led messaging for buyers
- Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets
- Build co-marketing and partnership opportunities with adjacent platforms, tools, and industry associations
- Support outreach efforts with account-based marketing strategies for high-value agency and brand targets
- Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets
- Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not
- Continuously optimize based on data — allocating budget and attention toward the highest-performing channels and campaigns
- 3 years of HubSpot experience, including building dashboards & automated reporting flows, while managing lead generation and multiple marketing channels
- 7–15 years of marketing experience, including roles at high-growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies
- Demonstrated experience owning full-funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead
- Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement
- Proven track record building and executing go-to-market strategies that drove measurable pipeline, brand growth, or market share expansion
- Hands-on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management
- Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence
- Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level
- Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity
- Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers
- Familiarity with two-sided marketplace dynamics — marketing to both supply (creators) and demand (brands) simultaneously
- Prior experience building a marketing org from 0 to 1 — defining headcount plans, writing job descriptions, and conducting first hires
- Relationships within the creator economy, influencer marketing, or AdTech ecosystems
- Experience with community-led growth, product-led growth, or partner-channel marketing