Senior Manager of Acquisition - Paid Social

Ten Thousand is seeking an experienced and strategic Senior Manager, Acquisition to lead the next phase of our customer growth engine -  driving efficient new customer acquisition through performance marketing, creative excellence, and a deep understanding of the Ten Thousand customer.

Reporting to the VP of Digital, you’ll own the acquisition strategy and executional roadmap across paid media channels, with a particular focus on building and scaling a best-in-class creative pipeline. You’ll blend performance rigor with creative intuition, translating customer insights into compelling acquisition creative that resonates with serious athletes and drives measurable, repeatable growth.

You’ll collaborate closely with brand, creative, eCommerce, analytics, and lifecycle teams to ensure acquisition efforts are fully integrated with product launches, on-site experience, and retention strategy. This role is responsible for turning audience understanding and creative testing into scalable performance — strengthening the top of the funnel while laying the foundation for long-term customer value, in line with Ten Thousand’s ethos of Better Than Yesterday.

ROLES & RESPONSIBILITIES:

Strategy & Leadership

• Lead full-funnel acquisition strategies across paid social , paid search, display, and emerging performance channels to drive scalable growth.
• Track and report on all performance goals, KPIs, and success metrics, balancing new customer volume with efficient CAC outcomes
• Manage external paid agencies to oversee and direct day-to-day campaign optimizations, audience segmentation, bidding strategies, and testing plans.

Creative Pipeline Leadership

• Establish, manage, and evolve a robust acquisition creative pipeline — from concept and ideation through production, testing, learnings, and optimization.
• Partner with internal creative teams and external partners to translate audience insights into high-impact creative concepts that align with the Ten Thousand ethos.
• Drive weekly creative sprints, ideation sessions, and testing cadences across channels to rapidly iterate on what performs.
• Influence and inform creative briefs, audience hypotheses, and messaging strategies based on performance learnings.

Audience & Customer Insight

• Develop a deep understanding of Ten Thousand’s target customer — their motivations, training habits, lifestyle drivers, and response to creative messaging.
• Build and maintain detailed audience cohorts, personas, and segment profiles that inform acquisition strategy, creative direction, and media targeting. 
• Leverage first-party DTC data and analytics to refine targeting and identify high-value acquisition pools.

Measurement, Analytics & Reporting

• Translate performance data into actionable insights and strategic recommendations.
• Build dashboards and reports that clearly communicate channel performance, creative impact, and audience trends to cross-functional stakeholders.
• Partner with analytics to continuously refine attribution models and measurement frameworks.

QUALIFICATIONS:

• 6 years of performance marketing / acquisition experience with demonstrable success scaling DTC paid media.
• Proven track record managing creative testing pipelines and optimizing creative performance at scale. 
• Experience working with paid media across Meta, TikTok, Google, and additional digital acquisition platforms.
• Strong analytical capabilities — comfortable working with data to derive strategy and optimization insights.
• Deep understanding of customer segmentation and audience behavior across performance channels.
• Excellent project and workflow management skills to run creative testing at speed.
• Strong communication and cross-functional collaboration experience.
• Experience using creative analytics tools (e.g., Motion, Foreplay), audience analytics platforms, or advanced creative experimentation frameworks. 
• Background in fitness, activewear, or performance brands a bonus. 
• MUST BE ABLE TO WORK FROM OUR NYC HQ

The salary range for this position is $105,000-$120,000 annually. Compensation for the prospective employee is determined by a combination of factors that include qualifications, applicable skills, relevant experience and other budgetary considerations.