What are the responsibilities and job description for the Marketing Analyst position at Tenth Revolution Group?
Salesforce Marketing Analyst
📍 Location: Knoxville, TN (100% Onsite, with hybrid flex after first 4-6 months)
(Alternative locations: Atlanta, Charlotte, Kansas City, Nashville, and Tampa)
🏢 Employment Type: Full-time
✨About the Role
We are seeking a Salesforce and ZoomInfo Marketing Analyst to play a key role in optimizing firm objectives by leveraging marketing technologies, data integration, and analytics. This position will champion the use of Salesforce Account Engagement (formerly Pardot) and ZoomInfo, along with other tools, to enhance marketing campaigns, customer journey mapping, and ROI analysis.
🔑 Key Responsibilities
- ⚙️ Optimize and administer Salesforce Account Engagement and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing.
- 📊 Build and maintain multi-touch attribution models, create dashboards, analyze campaign insights, and track customer journeys.
- 🧑 🏫 Train and mentor marketing team members on best practices for automation, data governance, campaign execution, and reporting.
- 🤝 Collaborate cross-functionally with internal teams and external vendors to ensure seamless execution of marketing initiatives.
✅ Qualifications
- 🎓 2 years in marketing technology or digital marketing roles.
- 🔍 Experience with Salesforce Marketing Cloud Engagement (formerly Pardot)
- ZoomInfo experience is a plus.
- 📈 Proficiency in Tableau, Power BI, Google Analytics, and integration experience is a plus.
- ✉️ Familiarity with email marketing best practices and personalization strategies.
- 💡 Strong analytical and problem-solving skills with attention to detail.
- 🕒 Excellent time management, communication, and project management skills.