What are the responsibilities and job description for the Director of Marketing position at Temperature Equipment Corporation?
Job Description
Marketing Director
Temperature Equipment Corporation (TEC), a WATSCO (WSO) Company, has been an industry leader known for technical expertise, value, best-in-class product availability, and driving customer loyalty for nearly 90 years and counting. TEC is also the Midwestern state's largest distributor of air conditioning, heating, and refrigerant equipment, related parts, and supplies. We offer exceptional compensation packages; full benefits include health, dental, life, and AD D insurance, paid holidays vacation, and 401(k) with company matching.
Job description
The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products in the HVAC industry. Marketing responsibilities span TEC (residential replacement, Carrier / Bryant / Payne) and Excelsior (Air distribution / sheet metal, parts supplies, Day Night)
Duties / Responsibilities
Directs and implements the organization’s advertising and promotional activities.Analyzes target market information to identify and recommend effective marketing approaches.Identifies new market segments that will benefit from company products.Prepares effective advertising campaigns based on market research.Maintains knowledge of emerging products and services.Collaborates with senior executives to develop growth plans for the organization.Forecasts, drafts, implements, and oversees the department’s operating budget.Develop customer relationships with the core customer base.Vendor Management - vendor selection / contract negotiation ongoing managementCustomer Program management including design, implementation, tracking and analysis.Planning and managing department budgets.Performs other related duties as assigned.Supervisory Responsibilities
Recruits, interviews, hires, and trains supervisory and management staff in the department.Oversees the daily workflow of the department.Provide constructive and timely performance evaluations.Handles discipline and termination of employees and following company policy.Performs other related due duties as assigned.
Education Qualifications
5 years of marketing and advertising in B2B (to C) type of sales channel, preferably in HVAC or similar home services industryBachelor’s in business / marketing and / or engineering or equivalent work experienceThorough understanding of both traditional and digital advertising including TV, radio, print, direct mail, email marketing, PPC / SEM, SEO, Social, mobile, etc.Experience in developing and managing sales programs and promotionsEffectively manage small and large-scale eventsTechnical aptitude preferred - must be comfortable understanding technical / mechanical productsFully Proficient in Microsoft products, including Excel, Word, PowerPointStrong supervisory and leadership skills for both team and vendors.Intense ability to multi-task and work effectively with tight deadlinesPhysical Requirements
Prolonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at times.Schedule
Full-Time Monday through Friday
In Office Full-Time When Not Traveling
Schedule is based on business needs
Local travel in the greater Chicagoland and Northwest Indiana area of up to 25% is possible.
1-2x per year travel to Minneapolis and Kansas City possible.
Salary Expectations
Starting Salary Based on Experience
Total compensation includes an annual bonus!
About Us
Integrity. Service. Value.
A nod and a handshake. A live voice when you call. Standing behind everything we do. It's been business as usual for over 80 years.
Sure, technologies and equipment change. And our growth allows us to satisfy the biggest HVAC / R needs. But we still know our business is built on the little things.
Keeping it human is what's helped us grow.
It's what's important to us as your HVAC partner.
Requirements
Education Qualifications
5 years of marketing and advertising in B2B (to C) type of sales channel, preferably in HVAC or similar home services industryBachelor’s in business / marketing and / or engineering or equivalent work experienceThorough understanding of both traditional and digital advertising including TV, radio, print, direct mail, email marketing, PPC / SEM, SEO, Social, mobile, etc.Experience in developing and managing sales programs and promotionsEffectively manage small and large-scale eventsTechnical aptitude preferred - must be comfortable understanding technical / mechanical productsFully Proficient in Microsoft products, including Excel, Word, PowerPointStrong supervisory and leadership skills for both team and vendors.Intense ability to multi-task and work effectively with tight deadlinesPhysical Requirements
Prolonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at times.
