Convenience Sales Manager

About MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

The Sales Manager serves as the senior sales leader responsible for driving strategic growth, strengthening long-term client relationships, and leading sales execution across Retail Headquarters, Wholesale Convenience Store, and/or Tobacco channels.

This role goes beyond account management to deliver high-level sales leadership, strategic business planning, and team development. The Sales Manager is responsible for utilizing strategic sales models to grow the account base, identify new business opportunities, and ensure strong execution against client and company objectives.

The Sales Manager is expected to operate with a high degree of autonomy while providing leadership to direct reports, supporting the achievement of sales goals, and ensuring customer needs are addressed in a timely and effective manner. This individual will bring strong communication, negotiation, and organizational skills, along with a customer-focused mindset and a commitment to delivering a positive client experience.

This is a hybrid role based in Appleton, Wisconsin. Candidates must be able to work onsite in Appleton as needed. Remote candidates may be considered on a case-by-case basis depending on business needs, role requirements, and candidate qualifications.

Key Responsibilities

The below listing of functions is not intended to be all-inclusive but highlights some of the essential duties of the role:

• Oversee the overall management of strategic, operational, and customer relationship activities
• Represent Telmark MPG with clients by delivering timely and accurate information, maintaining a collaborative service-oriented partnership, and supporting achievement of client goals
• Manage a portfolio of high-level accounts to drive long-term growth and success
• Lead, train, mentor, and work alongside a team of sales professionals to achieve sales goals established by Telmark and its clients
• Generate new business through existing relationships and potential customer networks
• Resolve conflicts and provide solutions for both internal teams and customer accounts
• Report business status, performance updates, and key developments to senior management and clients
• Establish and track sales account targets aligned with company objectives
• Identify opportunities within new accounts through discovery calls and develop new sales within those accounts
• Develop and implement strategic plans to improve sales performance and identify opportunities for continued business growth

Required Experience And Education

• High school diploma or equivalent required
• 10 years of experience in wholesale distribution and/or convenience chain sales
• Exceptional customer service, active listening, and verbal and written communication skills
• Professional phone presence
• Proven experience as a Sales Account Manager within the consumer packaged goods industry
• Proficiency in CRM software and Microsoft Office, particularly Excel and PowerPoint
• Strong understanding of sales performance metrics
• Experience partnering with senior management and direct reports to align sales strategies and solutions
• Excellent communication and negotiation skills
• Strong business acumen with a problem-solving mindset
• Ability to manage projects and respond to inquiries in a timely manner
• Adaptability and accountability
• Ability to analyze customer and consumer data provided by both assigned accounts and clients

What Success Looks Like

• Builds and maintains strong, long-term client relationships while serving as a trusted, responsive, and strategic partner to both clients and internal stakeholders.
• Drives business growth by expanding existing accounts, identifying new opportunities, and consistently delivering against sales targets and company objectives.
• Effectively leads and develops the sales team by providing coaching, mentorship, and clear direction to ensure strong execution, customer satisfaction, and overall account success.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Equity and Inclusion

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEIB efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. We will always strive for improvement and thus we have made intentional commitments to further champion DEIB. The foundation of our pledge starts with our promise to each other, our clients, and the community.

Equal Opportunity & Accommodation

It is MPG’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. We are dedicated to creating an accessible and inclusive application and selection process. Should you require accommodation during the recruitment or hiring process, please contact our Talent Acquisition team at talent.acquisition@mpgllc.com and we will work with you to meet your accessibility needs.