What are the responsibilities and job description for the Content Analyst position at TelevisaUnivision?
TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on our successful streaming platform ViX. ViX is the largest Spanish-language streaming platform, delivering content to millions of viewers. Success in streaming isn’t about guesswork—it’s about understanding what people watch, how they engage, and why they come back.
That’s where you come in. We are looking for a Content Analyst who can turn raw data into clear insights, helping us make better content decisions across the Content Lifecycle (Ideation, Production, Development, Engagement, Performance) to keep our beloved streamers happy, so they can come back and engage with our content longer and more often. If you have a sharp analytical mindset and know how to translate numbers into actionable insights that lead to tactics & strategies, this role is for you.
YOUR DAY-DAY: (aka Responsibilities)
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
That’s where you come in. We are looking for a Content Analyst who can turn raw data into clear insights, helping us make better content decisions across the Content Lifecycle (Ideation, Production, Development, Engagement, Performance) to keep our beloved streamers happy, so they can come back and engage with our content longer and more often. If you have a sharp analytical mindset and know how to translate numbers into actionable insights that lead to tactics & strategies, this role is for you.
YOUR DAY-DAY: (aka Responsibilities)
- Analyze audience behavior.
- Identify trends in viewing habits, retention, and engagement.
- Track content performance. Understand what works, what doesn’t, and why.
- Build reports and dashboards. Use SQL, BigQuery, Looker, or Tableau to create useful reporting tools.
- Work with multiple teams, including Production/Development, Programming, Adsales/Marketing, Licensing.
- Go beyond surface-level analysis. Look for deeper insights that shape content strategy.
- Every programming decision at ViX is backed by data. Your work will help shape what people watch, how they engage, and how we grow as a platform.
- 1-3 years of experience in data analytics, content research, or a related field.
- Proficiency in SQL.
- Experience with BigQuery, Snowflake, or similar platforms.
- Hands-on experience with BI tools. Looker, Google Analytics, Tableau, or equivalent.
- Understanding of streaming metrics. Retention, engagement, churn, audience segmentation.
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.