What are the responsibilities and job description for the Vice President, Global Marketing position at Tektronix?
Position Summary
As Vice President, Global Marketing, you'll have the opportunity to shape what's next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer, you'll define and execute the marketing strategy, lead a talented global team, and partner across Product, Sales, and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.
This is a visible leadership role with the opportunity to influence business strategy, develop exceptional talent, and strengthen a marketing organization serving customers at the forefront of innovation. If you're energized by building teams, mentoring leaders, and leaving a lasting mark on an iconic technology company, you'll find both the opportunity and the support to do it here.
Key Responsibilities
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
About Tektronix
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.
Pay Range
The salary range for this position (in local currency) is 179200.00-332600.00
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.
The salary range for this position (in local currency) is 179200.00-332600.00
As Vice President, Global Marketing, you'll have the opportunity to shape what's next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer, you'll define and execute the marketing strategy, lead a talented global team, and partner across Product, Sales, and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.
This is a visible leadership role with the opportunity to influence business strategy, develop exceptional talent, and strengthen a marketing organization serving customers at the forefront of innovation. If you're energized by building teams, mentoring leaders, and leaving a lasting mark on an iconic technology company, you'll find both the opportunity and the support to do it here.
Key Responsibilities
- Define and execute the global marketing strategy aligned with business priorities and growth objectives.
- Lead and develop a global marketing organization spanning Brand & Communications, Digital Marketing & MarTech, Commercial Enablement, and Regional Marketing across the Americas, EMEA, and APAC.
- Strengthen Tektronix's brand, market positioning, and customer engagement across global technical markets.
- Drive demand generation, pipeline growth, and measurable business outcomes through data-driven marketing strategies.
- Own the global marketing budget and optimize investments to maximize business impact.
- Advance digital marketing, marketing operations, analytics, and customer engagement capabilities.
- Partner closely with Product, Sales, Engineering, and regional leaders to align strategy and go-to-market execution.
- Foster a high-performing, collaborative marketing organization through coaching, talent development, and continuous improvement.
- Leverage data and performance metrics to continuously improve marketing effectiveness.
- Champion a culture of innovation, collaboration, continuous improvement, and leadership development.
- 15 years of progressive marketing leadership experience, including executive responsibility for global marketing organizations.
- Proven success leading global marketing teams across multiple regions.
- Demonstrated success driving demand generation, commercial growth, and measurable business impact.
- Strong understanding of modern marketing practices, including digital marketing, marketing operations, analytics, and customer engagement.
- Experience managing significant marketing budgets and aligning investments to business objectives.
- B2B marketing experience within industrial technology, test & measurement, semiconductor, scientific instrumentation, or other highly technical markets.
- Strong commercial acumen with the ability to influence executive stakeholders and build cross-functional partnerships.
- Executive presence with the ability to influence cross-functional leaders and build alignment across the organization.
- Proven track record of building, coaching, and developing high-performing teams.
- Willingness to travel globally as needed. Hybrid in Beaverton, OR preferred; remote candidates will be considered.
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
About Tektronix
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.
Pay Range
The salary range for this position (in local currency) is 179200.00-332600.00
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.
The salary range for this position (in local currency) is 179200.00-332600.00