What are the responsibilities and job description for the Email Developer/Marketing Automation Specialist - Braze position at Tekcogno?
Email Developer/Marketing Automation Specialist - Braze
Start Date: ASAP
Work Location: Charlotte, NC
JD:
We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation.
Key Responsibilities
Campaign Development & Execution:
· Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments.
· Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation.
· Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms).
Data & Analytics:
· Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns.
· Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement).
· Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates.
Integration & Development:
· Develop and manage Braze SDK integrations across mobile and web platforms.
· Utilize APIs and custom event tracking to enrich Braze datasets.
· Work with engineering teams to optimize Braze performance within the retail tech ecosystem.
Cross-Functional Collaboration:
· Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences.
· Support customer segmentation and loyalty program initiatives through Braze automation.
· Provide technical consultation on best practices for Braze configuration and campaign governance.
What you bring to your new team
· Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field.
Experience:
· 2–5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign).
· Prior work in retail or e-commerce environments is highly preferred.
· Experience with REST APIs, SQL, Liquid scripting, and JSON data structures.
· Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs).
Skills:
· Strong analytical and troubleshooting skills.
· Excellent communication and collaboration abilities.
· Understanding of customer lifecycle and retail marketing automation strategies.
How you add even MORE value (if applicable: preferred qualifications, experience, or education)
· Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.
· Exposure to Shopify, Magento, or other retail platforms.
· Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.
Job Types: Full-time, Contract
Pay: $100,389.75 - $120,899.48 per year
Work Location: In person
Salary : $100,390 - $120,899