What are the responsibilities and job description for the Digital Sales Account Exec position at TEGNA Inc.?
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
territory specifically covers Detroit-area accounts not currently managed by WTOL's National Sales team, providing a large and dynamic opportunity set.
Key Responsibilities
- Prospect, pitch, and secure new advertising clients in the Detroit area with a focus on CTV, OTT, and WTOL 11 streaming opportunities.
- Develop customized solutions that meet client business goals across digital, streaming, and broadcast platforms.
- Build and maintain strong relationships with local advertisers and agencies, becoming a trusted advisor for digital strategy.
- Deliver impactful in-person and virtual presentations to decision-makers, highlighting ROI-driven strategies.
- Maintain an active pipeline of prospects and provide accurate revenue forecasts using CRM tools.
- Work closely with WTOL sales, digital, and support teams to ensure successful campaign execution and performance optimization.
- Monitor trends in streaming, digital advertising, and local competition to position WTOL as a leader in innovation.
Qualifications
- 3 years of experience in digital media, OTT/CTV, or advertising sales with a proven track record of meeting/exceeding revenue goals.
- Strong understanding of digital marketing channels, including programmatic, streaming, display, video, and targeted advertising.
- Demonstrated hunter mentality with consistent prospecting and new business development success.
- Excellent communication, negotiation, and presentation skills.
- Proficient in CRM tools (Salesforce preferred), Microsoft Office, and digital ad platforms.
- Bachelor's degree in Communications, Marketing, Business, or related field preferred.
- Must be based in the Detroit metro area with the ability to travel weekly to Toledo.
Why WTOL 11 Premion?
- Work with a 14x award-winning CTV/OTT platform (Premion) recognized for innovation, brand safety, and advanced advertising solutions.
- Join a high-energy sales culture that values creativity, hustle, and measurable results.
- Competitive base salary uncapped commission structure.
- Hybrid work flexibility: home-based in Detroit with regular collaboration at WTOL 11 headquarters in Toledo.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
