What are the responsibilities and job description for the Marketing Analytics / Decision Science Consultant position at TechWish?
Job Title: Marketing Analytics / Decision Science Consultant
Location: Remote
Duration: Full Time
Role Overview
We are looking for an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This role requires strong expertise in marketing analytics, data-driven decision-making, and campaign performance optimization. The ideal candidate should be able to quickly onboard and drive impact within a fast-paced environment.
- Designation: G7 (preferred) (Salary upto : 130k to 150k)
- Fulltime role
- Location: Remote (EST time zone preferred)
Key Responsibilities
- Analyse and optimize ROI of marketing campaigns across channels
- Work closely with media agencies to support campaign planning, execution, and optimization
- Monitor and evaluate key performance metrics, including:
- Campaign activations
- Revenue generation
- Overall campaign performance
- Conduct deep-dive analysis on social media campaigns and performance metrics
- Build insights and actionable recommendations to improve marketing effectiveness and efficiency
- Leverage data to support strategic decision-making
Required Expertise
- Strong background in Marketing Analytics / Decision Science (mandatory)
- Hands-on experience in:
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA)
- Funnel Analytics
- Campaign Analytics
- ROI analysis across marketing and social media channels
Technical Skills
- Proficiency in:
- SQL
- Advanced Excel
- Strong understanding of statistical and analytical techniques, including:
- Correlation
- Regression
- Forecasting
- Segmentation
- Experience with the Google ecosystem, such as:
- AdMob
- AdSense
- Google Play (or similar platforms)
Soft Skills
- Excellent communication and stakeholder management skills
- Highly adaptable, flexible, and eager to learn
- Ability to work independently in a remote, fast-paced environment
Ideal Candidate Profile
- Consultant with strong Decision Science / Marketing Analytics background
- Proven experience working on data-driven marketing strategies
- Ability to translate complex data into clear business insights