Paid Advertising Specialist

Location: Tampa Bay, FL (Hybrid, some on-site required: orientation, team gatherings, etc)

About Us

We’re a dynamic digital marketing agency focused on delivering exceptional results for our clients. Our team thrives on innovation, collaboration, and a passion for all things digital. We’re looking for an enthusiastic and detail-oriented Paid Ads Specialist to join our growing team and help drive impactful campaigns that elevate our clients’ online performance.

More about WolfPack: https://wolfpackadvising.com/about/

Job Details

As an Paid Ads Specialist, you’ll be responsible for managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and more. Your goal will be to maximize ROI, analyze campaign performance, and support our clients' digital marketing objectives. This full-time, hourly position is perfect for someone eager to kickstart their career in digital marketing and grow within a supportive and fast-paced environment. Apply today and become part of a passionate team dedicated to client success and agency growth.

Role Summary

We are seeking a talented and motivated full-time Paid Ads Specialist to join our dynamic digital marketing team. As a Paid Ads Specialist, you will be responsible for onboarding and managing paid ad accounts across platforms like GLSAs, Google Ads, Microsoft Ads, and more. While at least one year of ad management experience is required, some training will be provided. A background in digital marketing, data analytics, or a tech-related industry is desired.

Responsibilities

Campaign Management and Optimization

• Onboarding clients and setting up ad campaigns on platforms such as Google Local Service Ads, Google Ads, Microsoft Ads, and Facebook (Meta) Ads.
• Managing existing ad campaigns to maximize performance and ROI.
• Monitoring incoming leads to verify lead quality and ensure accurate lead tracking.
• Managing lead tracking numbers and creating landing pages for ad campaigns.
• Creating Meta ad graphics and short-form creative assets using client-supplied content.
  
  

Client Communication and Reporting

• Creating monthly reporting videos to explain KPIs and campaign performance to clients.
• Regularly communicating with clients via email, phone calls, and Google Meet to address questions, provide updates, and offer suggestions for improving lead conversion rates.
• Coaching clients on best practices for optimizing their campaign results.
  
  

Innovation and Collaboration

• Leveraging AI tools to improve daily workflow efficiency
• Exploring and staying current with emerging advertising platforms, tools, and techniques (e.g., TikTok, Reddit).
• Collaborating with team members to meet deadlines and client requirements.
• Participating in team meetings and contributing to strategic discussions.
  
  

Training and Professional Development

• Completing certifications in ad management through online courses.
• Adapting to new tools and technologies to improve campaign effectiveness.
  
  

Additional Digital Marketing Support

• Assisting with other digital marketing tasks as needed.
  
  

Requirements

• Must be a Tampa Bay Area resident for this hybrid position.
• Fluent and articulate writing and communication skills, including the ability to conduct client meetings and phone calls with professionalism.
• Proficiency with technology, AI tools, and adaptability to new processes and platforms.
• Strong organizational skills and attention to detail.
• Problem-solving skills and flexibility in finding solutions.
• Ability to work independently while meeting deadlines.
• Knowledge of digital marketing principles.
• Experience with data analysis and managing a professional workspace.
• 1 year of advertising experience through internships, study programs, previous roles, etc.
  
  

Preferred Qualifications

• Familiarity with industries we serve (e.g., home services, healthcare, legal, and wedding vendors).
  
  

If you are a data-driven and self-motivated individual with a passion for growth, we’d love to hear from you. This role offers the opportunity to build a rewarding career in digital marketing while making a meaningful impact for our clients.

KPIs

Ad Account Management

• Onboard clients and initiate ad campaigns across platforms such as Google Local Ads, Google Ads, Bing Ads, and Facebook (Meta) Ads.
• Oversee and optimize ongoing ad campaigns.
• Identify opportunities for campaign enhancement.
• Manage lead tracking systems.
• Develop ad landing pages tailored to achieve optimal Click-Through Rates (CTR) and Conversion Rates (CVR), targeting 7-8%.
• Regularly review phone call recordings to assess lead validity and address discrepancies with Google.
  
  

Data Analysis

• Pursue certifications in various advertising platforms through structured online learning.
• Generate monthly video reports detailing campaign performance.
• Adjust and enhance advertising strategies based on comprehensive data analysis after 2-3 months.
• Strive to maintain a positive Return on Investment (ROI) across all campaigns.
• Conduct research on search volume, user intent, and average Cost Per Click (CPC) within client-specific service areas.
• Adapt advertising strategies based on analytical insights, client feedback, and algorithmic changes.
• Manage and optimize client advertising budgets, recommending modifications to enhance campaign efficacy.
  
  

Departmental Innovation and Improvement

• Explore and implement cutting-edge advertising platforms, tools, and methodologies, including emerging channels.
• Introduce innovative ideas and tools to enhance departmental operations.
• Propose and implement new organizational strategies.
• Engage in upselling and cross-selling opportunities.
• Execute quarterly projects aimed at departmental enhancement.
  
  

Adaptability and Communication

• Educate clients on best practices for maximizing lead conversion.
• Collaborate with the team to achieve project timelines and meet client specifications.
• Clearly articulate Key Performance Indicators (KPIs) to clients.
• Maintain proactive communication with clients regarding their advertising needs (e.g., answering queries, requesting documentation, offering recommendations).
• Embrace and incorporate constructive feedback to refine strategies and ad content as directed by management.
• Foster open lines of communication with both management and clients concerning ad accounts.
• Provide support for additional digital marketing initiatives as required.
  
  

Competencies

• Efficient
• Receptive to feedback
• Digitally proficient
• Curious and eager to learn
• Punctual and reliable
• Detail-oriented
• Communicative
• Analytical
• Strong written communication skills
  
  

Key Metrics

CTR/CVR: Develop ad landing pages tailored to achieve optimal Click-Through Rates (CTR) and Conversion Rates (CVR), at least 7-8%.

Monthly Reporting Accuracy: 100% reports delivered on time and with zero errors.

Escalation: Vocalizing client account issues and questions to leads and managers within 24 business hours for transparency and efficient resolve.

Workspace Organization: Digital workspace is kept clean, updated, and organized with zero overdue tasks.

Client Retention: <5% churn rate.

Florida is an at-will employment state. All new hires enter into a 90-day probationary period. Employees may be terminated without notice or severance if standards, SOPs, or KPIs are not being met or followed.

Example Daily Schedule

• 8:00 AM - 9:00 AM: Review email/communications and prioritize tasks for the day.
• 9:00 AM - 12:00 PM: Perform weekly tasks/scheduled work.
• 12:00 PM - 1:00 PM: Lunch break.
• 1:00 PM - 3:00 PM: Perform weekly tasks/scheduled work.
• 3:00 PM - 4:00 PM: Open space for client meetings if needed.
• 4:00 PM - 5:00 PM: Close out remaining emails and phone calls. Prep for next days work.
  
  

Meetings

Tuesday - Weekly All Servicing Meeting.

Thursday - Weekly Advertising Department Collaboration Meeting.

Monthly - All Team Meeting.

Compensation & Benefits

• Hourly Rate: $21/hour
• Candidates with experience may be eligible for an increased starting rate
• Raises and Bonuses: Revisited quarterly based on measurable performance improvements (e.g., ad performance, client retention, etc). Not guaranteed.
• Schedule: Full-time, hourly
• Monday - Friday, 8am - 5pm
• Benefits: 401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.
• Opportunities for career development and advancement within the company.