Senior Market Communication Specialist- SR2026

Job Title: Senior Marketing Communications Specialist - III (Senior)
Location: Plymouth Meeting, PA (Hybrid)
Contract Duration: until 10/01/2027 (Possible Extension)
Working hours - 8am - 5pm

Qualifications:

Actual Job Title: Advanced Analytics Manager, Commercial Analytics & Insights.
• We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.)

Qualifications
• Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
• 5 years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
• Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting.
• Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
• Experience working with large datasets and tools such as Python, R, or SQL.
• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
• Ability to communicate complex findings clearly to non-technical audiences.
• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
• Experience with IQVIA, Symphony or other healthcare datasets.

Note:
• Hybrid role:- Required to be onsite 2-3 times/week
• We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.)

Responsibilities:

We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities
• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
• Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
• Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
• Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
• Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
• Translate analytical findings into clear, concise presentations for senior leaders.
• Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution
• Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
• Partner with leadership to design measurement frameworks and translate business.

If you have the required skillset then apply as soon as possible.

To know more about us visit- https://www.techlinksystems.com/

TechLink Systems is a national provider of staffing services with offices all over the USA as well as development and support centers globally. We are a MBE (NMSDC), WBE (WBENC), and WOSB certified minority business that has been awarded 2017 TAPFIN Premier Partner, 2016 Manpower Excellence Award, 2016 TAPFIN Elite Partner, are a Known Tier Supplier for Agile 1, and have been ranked as a Top Women and Minority Owned Company since 2004 by several businesses including Philadelphia Business Journal, Diversity Business, Inc 5000, Inc 500, San Francisco Business Times, Diversity2000, and Los Angeles Business Journal.

We serve the contract staffing, direct hire, staff augmentation, recruitment, HR management, and project outsourcing needs of clients nationwide. Striving to create personal relationships with clients, TechLink Systems becomes a virtual extension of clients’ own in-house capabilities to help achieve new levels of growth, productivity, and competitiveness.