Application Product Manager

Job Summary:

We are  looking for a highly driven In-store Application Product Manager to lead the strategy, development, and optimization of in-store applications including mobile applications for our client.
In this role, you will work closely with cross-functional teams including design, engineering, marketing, and data analytics to deliver exceptional application experiences that drive user engagement, retention, efficiency and business growth.
Key Responsibilities:
Product Strategy & Roadmap: Define and communicate a clear product vision and strategy for the applications.
Create and maintain the product roadmap based on business priorities, market trends, and customer insights.
Identify opportunities for innovation and new mobile features that enhance user experience.
Execution & Delivery: Collaborate with UX/UI designers to create intuitive and compelling application experiences.
Work with engineering teams to ensure timely and high-quality feature delivery.
Write clear product requirements documents (PRDs), user stories, and acceptance criteria.
Manage end-to-end product lifecycle from ideation to go-live and iterations.
User & Market Insights: Analyze user behavior, feedback, and app analytics to identify improvement areas.
Conduct market research and competitive analysis to ensure the app stays ahead of industry standards.
Validate concepts through user testing, A/B experiments, and prototypes.
Performance & Optimization: Track key Application KPIs such as retention, engagement, conversion, and app store performance.
Prioritize backlog items based on impact, effort, and business value.
Partner with QA to ensure flawless releases and bug-free user experience.
Cross-Functional Collaboration: Align product initiatives with business goals and collaborate with stakeholders across teams.
Work with marketing and growth teams on app launch strategies, feature announcements, and user adoption.
Coordinate with customer success/support teams to address user pain points.
Key Requirements:
Bachelor’s degree in Engineering, Computer Science, or related field.
10 years of experience in product management, ideally with a strong focus on in-store applications and mobile apps.
Proven track record of launching successful mobile products.
Skills & Competencies; Strong understanding of iOS and Android ecosystems, app development processes, and mobile UX patterns.
Excellent communication skills with the ability to influence and align cross-functional teams.
Analytical mindset with experience using tools like Firebase, Mixpanel, App Annie, Amplitude, or similar.
Ability to balance strategic thinking with hands-on execution.
Strong prioritization, problem-solving, and decision-making abilities.
Preferred Qualifications: Experience working in agile development environments.
Exposure to A/B testing frameworks and mobile growth strategies.
Familiarity with App Store Optimization (ASO).
Experience in B2B/B2C or high-scale mobile applications.
Familiarity with React Native applications is a plus.

This will be onsite Role in LA