Brand Marketing Manager

About Teaspoon

At Teaspoon, we believe life is better enjoyed one teaspoon at a time. Since opening our first store in 2015, we've grown into one of the fastest growing boba brands in the U.S., with locations across the country and an ambitious vision for the future.

With a mission to bring joy and build community we’re creating a brand rooted in positivity, inclusivity, and approachability. Through thoughtfully crafted drinks and memorable experiences, Teaspoon brings people together with a spirit of curiosity and creativity. As we continue to grow, we're investing in the people and capabilities that will help shape the next chapter of the Teaspoon story.

The Opportunity

We're looking for a Brand Marketing Manager to help strengthen and grow the Teaspoon brand across digital, in-store, and franchise touchpoints. This role combines brand building, innovation, creative development, and cross-functional leadership in a fast-paced, entrepreneurial environment where priorities can evolve quickly.

You'll work closely with Marketing, Operations, R&D, and franchise partners to bring new products and campaigns to life while helping establish the processes and brand foundations needed for long-term growth.

This role is ideal for someone who enjoys both strategy and hands-on execution and wants the opportunity to make a visible impact on a growing brand.

Role Snapshot

• Location: San Jose, CA.

• Reports to: Senior Director of Marketing.

• Experience: 2-4 years of brand marketing, consumer marketing, or related experience.

• Travel: Occasional travel for store visits, events, franchise meetings, and/or new store openings.

• Compensation: Target total compensation ranges from $110,000 to $140,000 annually, including base salary and annual performance bonus opportunity.

• Work model: Hybrid

What You'll Own & Impact

Brand Strategy & Marketing Communications

• Partner with the Senior Director of Marketing to develop and execute integrated marketing plans across digital, in-store, community, and franchise channels.

• Help manage seasonal campaigns, promotional calendars, and marketing programs that drive awareness and sales.

• Partner with internal teams to ensure consistent execution across all consumer touchpoints.

• Help maintain and evolve Teaspoon's brand identity and creative standards.

• Manage and execute digital marketing initiatives, including paid and organic social, CRM, loyalty, influencer, website, app marketing, customer.io email and SMS programs to help drive awareness, engagement, guest frequency and sales.

• Partner with the Operations and Partner Success Teams to support promotions, merchandising, and growth initiatives on third-party delivery and marketplace platforms, e.g. DoorDash and Uber Eats.

• Help establish key performance indicators (KPIs) and measure campaign effectiveness across digital, in-store, and franchise initiatives to identify opportunities and improve results.

• Identify opportunities to leverage emerging technologies and AI tools to improve marketing effectiveness, streamline workflows, and enhance team productivity.

• Translate performance data and consumer insights into actionable recommendations that strengthen the business.

Innovation & Commercialization

• Partner with Senior Director of Marketing, R&D, Operations, and cross-functional teams to bring new products and limited-time offerings to market, including go-tomarket planning and execution.

• Help develop merchandising, point-of-sale materials and other brand and in-store materials that enhance the guest experience.

• Monitor consumer trends and competitive activity to identify opportunities for growth.

Franchise & Retail Support

• Partner with Operations and Partner Success teams to execute marketing programs and promotional initiatives across the franchise system.

• Assist with new store openings, promotional events, and local marketing activities.

• Help ensure a consistent and premium brand experience across stores and customer touchpoints.

• Partner with Operations to continuously improve the in-store experience.

Cross-Functional Leadership

• Serve as a connector across Marketing, Operations, R&D, Finance, and external partners to ensure successful execution across teams.

• Manage projects, timelines, and budgets to ensure successful execution.

• Build strong relationships and help drive alignment across teams.

• Contribute to establishing processes, tools, and ways of working that improve efficiency, communication, and execution across the business.

• Contribute to a collaborative and entrepreneurial culture focused on continuous improvement.

Requirements

Must-Have

• Based in or willing to relocate to the San Jose, CA area. Regular in-office collaboration is expected.

• Bachelor's degree in Marketing, Business, or a related field.

• 2-4 years of experience in brand management, consumer marketing, or related disciplines.

• Experience in food and beverage, retail, QSR, or consumer packaged goods.

• Strong project management and organizational skills.

• Excellent communication and storytelling abilities.

• Experience managing multiple priorities and working cross-functionally.

• Analytical mindset with the ability to translate data into actionable insights.

• Understanding of consumer behavior and brand-building principles.

• Self-starter who is comfortable balancing competing priorities, and thriving in a fast-paced, entrepreneurial environment.

Nice to Have

• Experience with franchise businesses.

• Experience with loyalty programs, CRM, website, or app marketing.

• Experience supporting product innovation and commercialization.

• Familiarity with AI tools and emerging marketing technologies.

• Experience with Meta Ads, Google Ads, HubSpot, or similar platforms.

• Passion for food, beverage, and hospitality brands.

Why Teaspoon

• Meaningful ownership and visibility from day one.

• Opportunity to help shape the future of a growing national brand.

• Exposure to brand strategy, innovation, digital marketing, and commercialization.

• Collaborative and entrepreneurial culture where ideas are encouraged and initiative is valued.

• The chance to build something special while creating memorable experiences for guests across the country.