What are the responsibilities and job description for the Business Development Specialist position at Teapulse?
Business Development Specialist
Location: New York, NY
Job Location Type: Hybrid
About Us
Teapulse is a modern tea atelier blending timeless tradition with contemporary taste and innovation. At Teapulse, we are re-creating the tea experience — crafting modern blends that harmonize wellness and creativity, paried with a pastry program further reflecting our cross-cultural DNA. Our vision is to ensure every sip and every bite tells a story of quality, care, and creativity.
Tea, coffee, and pastries — Reimagined.
As we continue to expand across North America, we are looking for a passionate and driven Brand Marketing Operations Specialist to help accelerate our brand growth, market presence, and campaign execution.
Key Responsibilities
- Identify and develop new business opportunities, strategic partnerships, and corporate collaborations to support Teapulse's expansion.
- Support franchise development by managing franchise inquiries, qualifying potential franchise partners, and guiding candidates through the franchise sales process.
- Conduct market research and feasibility analysis to identify potential markets for business and franchise expansion.
- Collaborate with Marketing to plan and execute campaigns that build brand awareness and drive customer engagement in target markets.
- Collaborate with Marketing to manage social media platforms and develop content that supports business development and partnership goals.
- Coordinate promotional events, community outreach, and brand activations that generate leads and strengthen local market presence.
- Build and maintain relationships with prospective franchisees, corporate partners, and community stakeholders.
- Collaborate with cross-functional teams (Marketing, Operations, Legal) to drive business growth and support the company's overall expansion strategy.
Qualifications
- Bachelor's degree required.
- At least 1 year of experience in Business Development, Franchise Development, Sales, Marketing, or a related field.
- Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills.
- Strong interpersonal, presentation, and negotiation skills.
- Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.
- Familiarity with social media platforms such as Instagram, TikTok, RedNote (Xiaohongshu), and WeChat is a plus.
- Experience in the restaurant, food & beverage, retail, hospitality, or franchise industry is highly preferred.
- Authorized to work in the U.S. (No visa sponsorship available.)
Compensation & Benefits
- Base salary: $54,000–$72,000/year, commensurate with experience.
- Performance-based bonus plan.
- Paid Time Off (PTO).
- Employee perks (including complimentary/discounted Teapulse products, etc.)
Join Our Team
This is an exciting opportunity to grow with a fast-scaling brand and play a key role in shaping Teapulse's marketing and brand presence across North America. If you're ready to bring your marketing skills to a brand redefining the tea experience, we'd love to hear from you! Join us and help shape the future of our brand across North America.
Salary : $54,000 - $72,000