Employee Brand Strategy Marketing Manager

Primary Function

The Brand Marketing Manager role helps to execute Enterprise marketing initiatives including but not limited to employee brand, talent acquisition, community efforts, financial education and website strategy. This position provides strategic, operational and project coordination support to ensure marketing campaigns are executed efficiently while reinforcing the brand, engaging key audiences and driving business priorities.

This role plays a critical part in driving brand awareness, talent engagement, and pipeline growth for experienced professional hiring through storytelling, campaign execution, and cross-functional collaboration.

Payrate: $70-100k

Location: New York, NY or Charlotte, NC

Duties & Responsibilities

• Strategy Development: Create and implement marketing strategies to attract entry-level, mid-career and senior-level talent
• Campaign Execution: Develop and manage integrated marketing campaigns (paid, owned, earned) to support business-specific lateral hiring needs
• Employer Branding: Partner with Employer Brand and Talent Acquisition teams to bring to life EVP (Employer Value Proposition) for lateral hires
• Content Creation: Craft compelling content that resonates with candidates, including social media posts, landing pages, videos, and event materials
• Data & Insights: Monitor campaign performance and provide insights to improve results; use analytics to inform targeting and messaging
• Partnerships: Work closely with Talent Acquisition, Opportunity and Inclusion, Communications, agency partners and external vendors to ensure alignment and effectiveness of marketing efforts
• Project Coordination: Partner with marketing leads, creative teams and agencies to manage workflow and approvals
• Collaboration: Help to ensure alignment on priorities and deliverables across Marketing leadership. Help to raise visibility of brand marketing effort within/outside of the broader team.

Skills & Qualifications

• Strategic, creative thinker with strong creative instincts
• Collaborative and comfortable working in an interlaced environment
• Passionate about driving impact through meaningful storytelling and data-informed marketing
• Demonstrated ability to translate business goals into targeted marketing strategies and storytelling assets
• Experience creating content for social media, landing pages, videos, and events
• Strong understanding of marketing analytics, campaign optimization, and audience targeting

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 3–5 years of experience in marketing, employer branding, or talent marketing
• Project management experience, including managing workflows, timelines, and approval processes
• Experience developing and executing integrated marketing campaigns
• Experience supporting recruitment, employer brand, or talent acquisition initiatives preferred
• Experience working within a highly matrixed environment

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.