What are the responsibilities and job description for the Marketing & Lead Conversion Coordinator position at Team Rousseau Homes at Showcase Realty, Inc.?
Position Overview
A top-producing Realtor is hiring a sharp, tech-forward Marketing & Lead Conversion Coordinator. This is a modern, AI-leveraged role: you will use AI tools (Claude, ChatGPT, Canva AI, video tools, etc.) to produce marketing content quickly, so the majority of your time goes where it matters most, talking with leads, nurturing relationships, and booking appointments.
The ideal candidate is a confident communicator who is comfortable on the phone and by text, learns tools fast, and takes ownership. You do not need to be a graphic designer or a video editor, you need to be smart enough to direct AI to do that work at a high standard. Real estate experience is a plus but not required.
Responsibilities
Lead Conversion & Database Nurturing
- Respond to new online leads fast (speed-to-lead) via call, text, and email
- Qualify prospects, gather information, and book appointments for the agent
- Run ongoing follow-up campaigns for the pipeline, past clients, and sphere of influence
- Keep the CRM clean: notes, tags, statuses, and next actions on every contact
- Coordinate testimonials and online reviews after closings
AI-Powered Marketing & Content
- Use AI tools to draft, then polish and schedule content for Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile
- Repurpose one piece of content (a listing, a market update, a client story) across every platform
- Edit short-form video and reels using AI-assisted tools
- Design and coordinate mailer campaigns, listing marketing, and client-event invitations
- Monitor comments and DMs; respond in the agent's voice or escalate
- Track engagement and report simple monthly metrics: content published, leads contacted, appointments set
Skills & Qualifications
- Excellent phone and written communication; friendly, persuasive, professional
- Fluency with AI tools (Claude, ChatGPT, or similar) required or demonstrated ability to learn them quickly
- Comfortable with a CRM (any platform; we will train on ours)
- Self-motivated, organized, and reliable working independently
- Local to the Thomaston / Litchfield County area preferred; some in-person time expected
- Real estate experience a plus, not required
Compensation
- $20–$25/hour, depending on experience and AI/communication skill level
- $50 bonus for every qualified appointment set that actually occurs
Pay: $20.00 - $25.00 per hour
Benefits:
- Flexible schedule
Work Location: Hybrid remote in Thomaston, CT 06787
Salary : $20 - $25