SEO Manager

We are seeking a US-based, in-house SEO Manager to lead an AI-enhanced SEO content delivery program for automotive dealership clients. This full-time, salaried role will own the end-to-end process of producing high-quality, search-optimized content pages (e.g. vehicle model overview pages, service landing pages) at scale using a blend of AI (GPT) generation and human strategic guidance. The company’s established content strategy leverages AI to draft pages quickly while relying on human SEO inputs for defining page goals, tone, and incorporating local market & OEM-specific research. The SEO Manager will serve as the “operator” of this AI-driven content engine – designing workflows, guiding AI outputs, and ensuring each page meets quality standards and SEO objectives. This is a hands-on leadership role at the intersection of content, systems, and search, ideal for someone passionate about SEO innovation and automation.

• SEO Content Strategy & Planning: Develop and execute a comprehensive SEO content plan tailored to automotive retail. Identify content opportunities through keyword research and competitive analysis, especially focusing on local search trends and OEM (manufacturer) insights. Prioritize and maintain a content calendar that schedules new page creation and regular content refreshes based on SEO impact and seasonal demand. (Example: Plan pages for new car models, service specials, and timely updates to keep content fresh for search).

• AI Workflow Management: Architect and optimize automated AI content workflows to produce pages at scale. Leverage tools like GPT-4 and workflow automation platforms (e.g. n8n, Zapier) to streamline each step – from content ideation and data gathering, through AI text generation, to publishing. Continuously refine prompt frameworks and templates to improve AI output relevance. (Goal: Rapidly generate initial drafts for pages such as “2025 [Make] [Model] Overview” using AI, guided by your SEO instructions.)

• Content Quality Control & SEO Optimization: Establish a rigorous QA and human-in-the-loop editing process for all AI-generated content. Review and edit drafts to ensure accuracy, brand alignment, and high editorial standards. Optimize on-page SEO elements – incorporating target keywords naturally, crafting compelling meta titles/descriptions, and ensuring clear calls-to-action. Verify that each page meets brand guidelines (tone, style) and uses appropriate structured data (Schema.org markup) for maximum search visibility (e.g. adding LocalBusiness schema for dealership info or Product/Offer schema for vehicle pages).

• Publishing & Technical Integration: Oversee the final steps of content publication to the dealership websites. Work closely with developers to establish content pipelines into established templates and hand offs for QA and upload workflows. Set up proper URLs, and implement internal linking strategies across pages. Ensure each page is technically sound – properly indexed (or non-indexed as appropriate), mobile-friendly, and loading fast. Coordinate with the development team to fix any SEO-related technical issues (site structure, crawlability, etc.) and to implement structured data or SEO tags site-wide as needed.

• Cross-Functional Collaboration: Collaborate with Account Managers to align content initiatives with client goals and communicate results. Partner with the marketing team to ensure content supports broader campaigns and adheres to OEM co-op compliance or branding requirements. Liaise with designers or content creators for any assets (imagery, video) to enhance pages. Provide guidance to any supporting content writers or freelancers, and champion SEO best practices across the organization. (Example: Work with account managers to incorporate each dealership’s unique selling points or local accolades into the AI-generated pages for authenticity.)

• Performance Monitoring & Continuous Improvement: Work with the account management team to track the performance of the SEO content program using Google Analytics, Google Search Console, looker studios, and SEO tools. Monitor key metrics (organic traffic, rankings, conversion actions on these pages) and generate reports to show value. Use insights to iterate on content and AI strategy; for example, adjust targeting if certain pages underperform, or refine AI prompts to improve content quality. Experiment with A/B tests or SERP analysis to improve page titles, snippets, or content structure. Stay up-to-date with search algorithm changes, emerging AI tools, and industry best practices, continuously innovating the content workflow to keep the program at the cutting edge.

(Overall, the SEO Manager is expected to be both strategic and hands-on – planning the content that will drive organic growth for each dealership, while also rolling up their sleeves to ensure the AI-driven content machine runs smoothly, efficiently, and delivers top-quality results.)

• SEO Expertise: 5 years of hands-on SEO experience (strategy and content creation) with proven results in growing organic traffic. Deep knowledge of on-page SEO, keyword research, and content optimization tactics is required. Experience crafting or managing SEO content at scale (multi-page content campaigns or large websites) is highly valued.

• Generative AI & Content Skills: Demonstrated experience using AI content generation tools (such as ChatGPT, Jasper, Copy.ai, etc.) to produce or refine content. Familiarity with prompt engineering – i.e. the ability to guide AI models with effective prompts and instructions – is essential. Candidates should be comfortable editing AI drafts to meet high editorial standards.

• Technical & Analytical Abilities: Strong analytical mindset with proficiency in SEO analytics and research tools (Google Search Console, Google Analytics, and platforms like SEMrush or Ahrefs). Ability to conduct competitive SERP analysis and interpret data to inform strategy. Basic understanding of HTML/CSS and structured data (Schema.org) usage for SEO (for example, knowing how to implement Organization, LocalBusiness, or Product schema on relevant pages) is required to ensure technical SEO best practices.

• Communication & Collaboration: Comfortable explaining SEO concepts and reporting on results to non-SEO stakeholders. A problem-solving, proactive attitude with a passion for continuous learning in the SEO and AI space.

• Automation & Technical Skills: Experience with automation tools or scripts for marketing is a major plus. Familiarity with n8n (preferred) or other workflow automation platforms (Zapier, Make, etc.) to connect APIs and automate tasks will significantly enhance effectiveness. Basic coding or scripting ability (Python, JavaScript, or use of no-code/low-code automation) is desirable to customize AI content pipelines and data integrations. Knowledge of SQL or database-driven workflows (for handling large datasets like inventory or analytics data) is a bonus.

• AI & Programmatic SEO Innovations: Prior experience in AI-assisted content programs or programmatic SEO (where large numbers of pages are generated from data templates) is highly valued. Experience designing prompts for AI, using AI writing assistants in a professional setting, or implementing an AI content QA process is a strong advantage. Any background with AI/ML libraries (OpenAI API, Hugging Face, etc.) or tools like LangChain for content generation workflows would set a candidate apart.

• Industry Knowledge: Experience in the automotive retail or dealership marketing space is a plus. Understanding car shopper search behavior, dealership website platforms, and OEM brand guidelines can help in creating more effective, compliant content. Similarly, familiarity with local SEO (Google Business Profile optimization, local citations, region-specific content approaches) will be useful given the local nature of dealership searches.

• Strategic & Leadership Skills: Ability to think strategically about content as part of broader marketing and SEO campaigns. Candidates who have led content or SEO initiatives (either as a senior specialist or manager) are preferred – especially if they have mentored team members or coordinated across departments. A track record of driving innovation (such as implementing a new tool or process that improved SEO results) will be viewed favorably.

• Education & Certifications: A bachelor’s degree in marketing, communications, computer science, or a related field is preferred but not strictly required. Professional certifications (e.g. Google Analytics IQ, SEO-specific certifications, HubSpot Content Marketing) or active involvement in SEO communities (speaker at industry events, contributions to SEO blogs) would demonstrate passion and expertise.
  

*Please note trimmed due to LinkedIn Character limit. Full Posting available on indeed.

Fully remote

Benifets

$75,000 - $95,000 range

(The ideal candidate is both analytically savvy and tech-friendly – able to jump from using an SEO tool for keyword analysis, to tweaking an automation workflow in n8n, to editing a content piece in the CMS – ensuring all these tools work in concert to deliver results.)