What are the responsibilities and job description for the Sr. Director, Performance + Analytics position at TEAM LEWIS?
About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,700 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize the grants’ effectiveness.
Purpose of the role
The Senior Director, Performance Analytics will work with various internal digital marketing and PR practice groups to develop measurement strategy and measurement framework, monitor performance, and develop data-based insights. The Senior Director, Performance Analytics will have a strong understanding of various data sources (such as organic and paid social, paid media, web analytics, etc.) and will work directly with the data management team to develop client presentations.
Key Responsibilities And Tasks
Benefits:
TEAM LEWIS is and Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,700 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize the grants’ effectiveness.
Purpose of the role
The Senior Director, Performance Analytics will work with various internal digital marketing and PR practice groups to develop measurement strategy and measurement framework, monitor performance, and develop data-based insights. The Senior Director, Performance Analytics will have a strong understanding of various data sources (such as organic and paid social, paid media, web analytics, etc.) and will work directly with the data management team to develop client presentations.
Key Responsibilities And Tasks
- Develop measurement strategy and measurement framework for clients.
- Create and present measurement plans for clients and internal teams to ensure that campaign goals and KPIs directly align with client goals and expectations.
- Independently lead a data-driven strategy and implementation, conducting advanced analysis within and across all measured platforms.
- Monitor performance through analytics platforms such as Google Analytics, Adobe Analytics, Google Data Studio (GDS), Tableau, Excel, Supermetrics, Google Sheets, etc.
- Analyze performance across multiple digital platforms, such as paid and organic social media (Facebook, Twitter, Instagram, LinkedIn), social and media listening tools (Meltwater), and e-commerce (Target/Criteo, Walmart and Amazon).
- Conduct A/B testing, historical analysis, and identify performance issues proactively by regularly reviewing data.
- Summarize results, provide key insights, and make strategic recommendations using data through customized PowerPoint presentations and dashboards.
- Develop strong relationships with clients and internal teams to serve as a reliable, strategic partner of analytics.
- Work closely with Lead Data Engineer to streamline data collection and aggregation and to ensure that all data management best practices are implemented across the agency.
- Proactively apply the use of data to answer client questions, assist internal practice groups, and create new organic business opportunities.
- At least 8-10 years of agency experience in a digital marketing role with a focus in analytics
- Deep knowledge and experience using organic and paid social, paid media, PR, and/or web analytics to monitor campaign results
- Proficient in Microsoft Excel, Google Sheets, Google Analytics/Adobe Analytics, Social Media, Paid Media, and Google Data Studio
- Strong problem solving and critical thinking skills
- Strong PowerPoint presentation skills
- Accountability and ability to work in a fast-paced environment while maintaining strong attention to detail
- Organized, dependable, responsible, proactive
- Ensure excellent communications to team and leads quickly and professionally
Benefits:
- Competitive salary
- Hybrid work environment
- Generous PTO
- Paid parental leave
- Medical, dental, and vision benefits life insurance (eligible day 1 of employment)
- 401k with employer match
- Travel Programs
- Up to $2k donation to a charity of your choice!
TEAM LEWIS is and Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
Salary : $125,000 - $160,000