Director - Residential Direct Sales

Imagine owning the strategy, results, and culture of a high‑impact direct sales organization. As the Director of Residential Direct Sales, you set the vision and direction for all TDS direct sales and revenue‑generating activities within the consumer segment. Your days are spent leading a door‑to‑door sales engine that attracts, converts, and retains profitable residential customers—while continuously raising the bar on performance and accountability.

In this role, you are the architect of the consumer direct sales strategy. You translate business objectives into clear sales plans, energize teams to deliver stronger results, and shape a winning sales culture that thrives in the field. You partner closely with cross‑functional leaders to ensure strategies are aligned, execution is seamless, and the direct sales channel is fully integrated into TDS’s broader consumer vision.

You also act as a trusted advisor—consulting on projects led by other departments and lending your expertise to initiatives that impact consumer growth. By managing and developing multiple teams critical to execution, you ensure the people, processes, and priorities are in place to drive sustainable revenue and long‑term success.

This is a role for a leader who wants full ownership of outcomes, influence across the organization, and the opportunity to shape the future of residential direct sales at TDS.

• Lead the strategy and implementation of all consumer direct sales activities for the organization.
• Provide operational direction to teams to achieve revenue and customer churn goals, leading through regular field presence and delivering direct coaching and development to DSRs and frontline leaders to reinforce sales standards, behaviors, and culture.
• Provide ongoing support and input on operations strategy for new markets, new products, Product Management initiatives, acquisitions, and strategic planning.
• Partner with cross‑functional teams to develop and execute strategies that drive sales, revenue, and churn targets, providing operational guidance on issues impacting business activities as needed.

Required Qualifications

• Bachelor’s degree (or higher) -OR- 4 years professional work experience.
• 8 years of telecommunications and/or sales experience.
• 5 years supervisory or leadership experience.
• Must have and maintain a valid driver’s license and able to travel at least 25% of the time based on the needs of the business.

Other Qualifications

• Competitive telecommunications industry experience.
• Strong strategic planning skills with experience in customer acquisition and retention.
• Ability to plan and execute sales strategies that will produce revenue and results.
• Ability to analyze sales operations for success, profitability and customer loyalty and satisfaction of service provided.
• Previous management and supervisory experience.
• Excellent oral and written communication skills, including presentation skills.
• Excellent organizational skills, follow-through, and attention to detail.
• Knowledge of up-to-date telecommunications policies, standard practices, laws, regulations and proposed changes and the ability to apply them consistently.
• Strong computer skills (knowledge of Microsoft Office preferred).
• Excellent teamwork skills and ability to work with employees at all levels.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what’s listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more! 

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed salary includes both base pay and potential earnings from meeting sales quotas. The final offer will be based on factors such as skills, qualifications, experience, location, and role-specific competencies.