What are the responsibilities and job description for the Social Media Strategist position at TCT Network?
TCT Ministries is seeking a dedicated Social Media Strategist to help expand our online ministry and deepen engagement across all digital platforms. This is an opportunity to use your creative and strategic skills to further God’s Kingdom by connecting people to faith-filled content every day. We are looking for a committed Christian who shares our values, embraces excellence, and desires to make a lasting impact through social media storytelling and community engagement. Applicants must be able to work on-site at our Akron, Ohio location during office hours, Monday - Friday, 8:00a to 5:00p.
JOB SUMMARY
Oversee TCT’s social media presence by managing the strategy, scheduling, and daily engagement across all digital platforms. The Social Media Strategist serves as the cross-channel operator and engagement lead within the marketing team, ensuring that each post aligns with TCT’s mission, tone, and goals. This role also manages HubSpot automations, analytics, and campaign tracking to enhance audience engagement and growth.
ESSENTIAL FUNCTIONS
- Plan, schedule, and manage the daily social media calendar across platforms including Facebook, Instagram, YouTube, TikTok, LinkedIn, and X (Twitter).
- Coordinate content uploads and ensure timely rollout in alignment with TCT’s digital marketing strategy.
- Oversee day-to-day engagement, including responding to comments, messages, and audience interactions to foster authentic community relationships.
- Execute outreach to ministries, creators, and partners to expand TCT’s digital network and influence.
- Collaborate closely with the Content Creator to ensure content is optimized and distributed strategically.
- Monitor analytics and KPIs across social channels, identifying opportunities for performance improvement.
- Manage HubSpot workflows, dashboards, and automations to support campaign tracking, audience segmentation, and lead conversion.
- Provide weekly reports on engagement metrics, content performance, and recommendations for growth.
- Stay current on trends in digital engagement, social algorithms, and best practices for faith-based content marketing.
OTHER DUTIES
- Assist with live social media coverage during events and special broadcasts.
- Participate in weekly marketing team meetings and planning sessions.
- Performs other duties as assigned.
SUPERVISORY DUTIES
- None
EDUCATION & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- 3–5 years of experience managing social media channels or digital engagement for a brand or media organization.
- Experience with HubSpot or similar CRM/marketing automation platforms.
- Deep understanding of platform-specific strategies, analytics, and community management tools.
- Demonstrated understanding of Christian audiences and faith-based engagement is strongly preferred.
KNOWLEDGE, SKILLS & ABILITIES
- Excellent written and verbal communication skills.
- Ability to interpret data, measure success, and adjust strategies accordingly.
- Highly organized and capable of managing multiple projects simultaneously.
- Strong collaboration and interpersonal skills within a creative team environment.
- Commitment to TCT’s mission and values.
PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.
- Ability to stand, sit, talk, and hear as needed for the role.
- Use hands/fingers for operation of equipment and tools – repetitive motion.
- Ability to lift up to 25 pounds, carry, and reach.
- Typical office environment with moderate noise level.
- This is an on-site position, not remote.