Community Relations Coordinator

Position Summary:

Community Relations Coordinator is responsible for driving organizational growth through strategic partnership development, referral network expansion, and community-based business development initiatives. This role leverages outreach, marketing, and social media as tools to increase referrals, service utilization, and program visibility.

This position serves as a key growth driver, working closely with clinical leadership, operations, and executive teams to identify opportunities, develop partnerships, and execute strategies that support access to care, revenue growth, and community impact.

Key Responsibilities:

• Build, manage, and expand referral networks with healthcare providers, nonprofits, hospitals, schools, social service agencies, courts, government agencies, employers, payers, and community partners.
• Develop and maintain strategic relationships that increase referral volume, service utilization, and continuity of care.
• Serve as the primary point of contact for external referral partners.
• Conduct regular outreach, site visits, presentations, and meetings with referral sources.
• Identify and pursue business development opportunities that support organizational growth, new service lines, and market expansion.

• Serve as a primary liaison between TCN and external partners to expand referral pipelines and collaborative opportunities.
• Analyze market trends, community needs, and service gaps to inform program development and expansion strategies.
• Coordinate community sponsorships, partnerships, and outreach initiatives.
• Collaborate with leadership to develop and execute business development plans aligned with organizational goals.
• Identify and coordinate sponsorship and in-kind donation opportunities in collaboration with leadership.
• Support service launches, expansions, and new program rollouts through targeted outreach and relationship-building initiatives.
• Partner with marketing team to develop materials, campaigns, and social media content that support referral growth and community awareness.

• Use social media, email newsletters, and community channels to share program updates, events, and educational content with referral partners and the broader community.
• Ensure outreach messaging is consistent, professional, and aligned with organizational branding.
• Track engagement and identify which marketing and social efforts lead to referrals or partnership opportunities.
• Represent TCN at community meetings, coalitions, events, and public forums.

• Establish and manage community partnerships, MOUs, and collaborative agreements to expand service reach and referral pathways.
• Identify opportunities for integrated service delivery and cross-sector collaboration.
• Coordinate sponsorships, partnerships, and community engagement activities that support referral development and organizational visibility.
• Represent the organization at community meetings, coalitions, healthcare forums, and public events.

• Provide education to referral partners and community stakeholders on available services, referral processes, and access pathways.
• Develop and deliver presentations and training to partners and community groups.
• Develop and maintain referral relationships to increase service utilization, client enrollment, and access to care.

• Support service utilization goals through targeted outreach strategies.
• Identify opportunities to expand services through community-based partnerships and education initiatives.
• Support program launches and service expansions through targeted community outreach and education campaigns.
• Support fundraising campaigns and events through community outreach, engagement, and relationship development.

• Assist with donor engagement and stewardship activities, including community recognition and relationship management.
• Support grant-related outreach, partnership coordination, and community engagement efforts.
• Work collaboratively with clinical leadership, operations, and administrative teams to align community engagement strategies with organizational priorities.

• Lead cross-functional initiatives related to outreach, partnerships, and community engagement.
• Track, analyze, and report on referral trends, outreach outcomes, and community engagement metrics.
• Provide insights and recommendations to leadership based on community trends, service needs, and performance data.

• Track, analyze, and report referral trends, growth metrics, and business development outcomes.
• Maintain accurate documentation of referral relationships and outreach activities.
• Provide regular performance reports and strategic recommendations to leadership.

• Work closely with clinical, intake, operations, and senior administrative teams to ensure smooth referral workflows and high-quality partner experience.

Minimum Qualifications:

• High school diploma or equivalent and five years’ applicable work experience in business development, referral management, community relations, or a related field; OR an equivalent combination of education and experience.
• Demonstrated success in building referral networks and driving growth.  Strong networking, relationship-building, and public speaking skills.
• Strong project management, organizational, and time-management skills.
• Solid communication, negotiation, and relationship management skills.
• High level of professionalism, discretion, and ethical conduct.
• Experience analyzing performance data and producing actionable insights.

Preferred Qualifications & Competencies

• Experience in behavioral health or nonprofit environments.
• Experience supporting sponsorships, fundraising events, and in-kind donation initiatives.
• Ability to work collaboratively across clinical, administrative, and leadership teams.
• Self-directed, proactive, and adaptable in fast-paced, community-facing environments.
• Working knowledge of CareLogic system platform.

Knowledge, Skills, Abilities & Work Environment:

Skills:

• Effective communication skills verbally and in writing, emotional intelligence, decision making skills, problem solving, conflict resolution, strategic thinking.
• Ability to relate to external contacts and represent the Agency in a positive manner.
• Proficiency in utilizing Microsoft Office products. Thorough understanding of social media and its inner workings.