Senior Online Marketing Manager

• TCL North america

TCL North America is shaping the future of entertainment, connection, and smart living with products designed to fit seamlessly into modern lifestyles. As one of the fastest-growing television brands in the U.S. and Canada, TCL has redefined home viewing with award-winning TVs that feature groundbreaking technologies like QLED and Mini-LED, paired with immersive audio and elegant design. At the same time, TCL Mobile is empowering people to stay connected on the go with smartphones, tablets, and connected devices that bring the same mix of innovation, performance, and value trusted in TCL’s TVs.

By blending global R&D excellence with an understanding of North American consumers, TCL creates products that elevate every moment — from family movie nights on the big screen to capturing and sharing life instantly with a TCL smartphone. Whether it’s powering gaming marathons, enabling smarter homes, or making cutting-edge mobile technology accessible, TCL North America delivers solutions that inspire confidence, creativity, and connection.

United by the mission to “Inspire Greatness,” TCL North America is building an ecosystem where entertainment and mobility come together — giving people more ways to enjoy what they love, wherever life takes them.

• For more information, please visit www.tcl.com.
• The opportunity

The Senior Digital Marketing Manager, Brand Experience & Demand Generation role is a pivotal, enterprise-level role responsible for shaping the strategic foundation of how a leading global consumer technology brand drives awareness, engagement, and demand across the full digital ecosystem. Sitting at the convergence of Brand, Media, eCommerce, CRM, and Analytics, this role plays a critical part in defining and executing the end-to-end consumer journey, from initial discovery through consideration and purchase influence, across both direct-to-consumer and retail partner channels. With full ownership of integrated paid media strategy, digital brand experience, audience development, and lifecycle marketing, the role carries significant responsibility for translating marketing investment into measurable, high-impact business outcomes. It is a highly influential role that partners closely with executive leadership and cross-functional teams to architect scalable growth systems, elevate brand perception, and drive sustained demand generation performance. This is a rare opportunity for a senior digital leader to directly shape the future of a major brand’s digital presence and play a central role in accelerating enterprise growth through innovation, precision marketing, and world-class consumer engagement.

• Location

Ideally, we are seeking candidate who reside close to TCL North America’s headquarters in Irvine, CA. Candidates who live around the greater New York City area are preferred. Those who reside elsewhere in the US will be considered as long as they can be in Irvine regularly and as needed.

• Responsibilities

Strategic Demand Generation and Paid Media Leadership 

·        Lead the development and execution of integrated upper- and mid-funnel demand generation strategies across Video, Social, Display, Native, and emerging digital channels to drive qualified consumer engagement and business growth.  

·        Develop scalable media frameworks that accelerate the path from product discovery to purchase while improving marketing efficiency and consumer acquisition quality.  

·        Oversee audience segmentation, targeting, and personalization strategies to engage consumers across multiple stages of the decision-making journey.  

·        Manage media investment strategy, budget allocation, forecasting, and performance optimization to maximize ROI and align with broader business objectives.  

·        Partner closely with agency and platform partners to identify innovation opportunities, beta programs, and emerging media capabilities.  

Digital Experience and Website Strategy (TCL.com) 

·        Own the strategic vision and performance of TCL.com as a central destination for brand storytelling, product education, consumer engagement, and conversion influence.  

·        Lead cross-functional initiatives to optimize user experience, site architecture, content strategy, and consumer pathways that improve engagement and purchase intent.  

·        Maximize experience with TCL.com and drive high quality digital traffic through more efficient and performance-focused advertising strategies.

·        Drive SEO and organic growth strategies through technical optimization, content development, and consumer-intent-driven experiences.  

·        Oversee the development of high-impact digital content ecosystems including product pages, editorial experiences, buying guides, landing pages, and interactive consumer journeys.  

·        Establish and optimize traffic routing strategies that support both DTC objectives and retail partner conversion goals. Acts as main support for all open Market retail ecosystems, including Amazon, D2C, and other ecommerce platforms.

CRM, Lifecycle Marketing and First-Party Data Strategy 

·        Lead CRM and lifecycle marketing strategies designed to capture, nurture, and convert consumer demand across the customer lifecycle.  

·        Drive first-party data acquisition initiatives and audience development strategies that strengthen long-term consumer engagement and marketing effectiveness.  

·        Oversee email marketing, lead nurturing, and retention programs focused on improving engagement, loyalty, and conversion readiness.  

·        Partner with analytics and customer insights teams to develop segmentation and personalization strategies that improve lifecycle performance.  

Analytics, Insights and Performance Optimization 

·        Establish a holistic performance measurement framework across media, website, CRM, and content initiatives to evaluate contribution to business growth.  

·        Lead attribution, reporting, and performance analysis efforts to better understand the impact of upper- and mid-funnel marketing investments.  

·        Translate complex performance data into actionable business insights and strategic recommendations for senior leadership.  

·        Champion a test-and-learn culture focused on experimentation, optimization, and continuous improvement across channels and consumer experiences.  

Cross-Functional Leadership and Business Impact 

·        Serve as a strategic partner across Brand, eCommerce, Sales, Retail Marketing, Analytics, and Executive Leadership teams to align digital initiatives with enterprise business goals.  

·        Define and own key performance indicators including traffic quality, engagement, SEO visibility, media efficiency, CRM growth, and conversion influence metrics.  

·        Lead strategic planning processes, quarterly business reviews, and performance reporting for senior stakeholders.  

·        Mentor and influence cross-functional teams while helping establish best practices, operational rigor, and scalable digital marketing processes.