Sr. Business Manager, Social Branding

Who You Are:

You are an experienced professional who knows how to orchestrate Social Media campaigns and always-on publishing. You're excited about the work and love being a part of making great creative happen. You can see potential in others, and delight in helping them succeed. You have an innate ability to balance the needs of your team with the demands of the business. You’re a trusted agency expert on workflow and beyond. Always seeking opportunities for increased efficiency and better work, you ignite unity to enable “Wow!”. You connect dots yet to be drawn. You see beyond your immediate circle and use that vision to bring people together and empower teams to make great ideas happen.

Day to Day Responsibilities: 

Overall

• Set up, embody and grow the social media management practice of the agency.
• Own the definition and implementation of processes, workflows, social media playbooks, content production timelines, social content calendars, reporting ...
• Manage social media managers and community managers across the agency’s clients (outside of Nissan United).
• Collaborate with business, strategy, data, content creators and production teams to bring everything to life.
• Increase process vision and overall creative development efficiency within the agency.
• Oversee and manage TBWA’s customized & proprietary “ScreenDragon” PM tool with PM team and greater business teams.

Collaborate

• Provide leadership across the social media management practice, offering efficient project planning and staff management.
• Motivate the team by displaying a high level of respect, positivity, accountability, and clear, proactive communication.
• Facilitate a collaborative, steady environment to enable and encourage the best work.
• Along with the Digital Strategy team, maintain relationships with key digital partners, such as Facebook, Twitter, and Google.
• Partner closely with creative teams to ideate and implement original engagement tactics, with a shared responsibility in the work.

Make it Happen

• Communicate objectives and priorities clearly, ensuring projects are completed on time, on budget, and error-free.
• Create and manage individual project estimates, flagging changes in direction or scope as early as possible.

Create Balance

• Work closely with brand and agency leaders to determine resource allocation.
• Have an understanding of the client’s finances so you can be more effective—both internally and with the client team.

Stay Restless

• Contribute new ideas.
• Challenge yourself by identifying new areas of interest for personal career development.

Qualifications: 

You have 5 years Social Media Management experience with proof of strong upward management progress. You have experience managing a team, are a natural self-starter and have confident decision-making skills. You are experienced with Project Management and Social Content Workflow tools & software. You’re digitally savvy and are an expert on the ins and outs of campaigns and content publishing on YouTube, Instagram, Twitter, TikTok, Facebook, etc.

What you know, are interested in or just keep an eye on:

• Best in class social activations, campaigns and memes.
• Social publishing best practices and tools (CMS, Analytics, Benchmarking, Listening; Monitoring).
• Community management and engagement principles, with platform specificities in mind (some understanding of social media algorithms and key cultural uses).
• Paid Social principles and opportunities (dark posting, amplification, Facebook and Google platforms, eye for CTAs and redirections when needed, etc.).
• Influencer marketing principles and opportunities.
• When we meet please tell us about your fav subreddits, the best Twitter threads you’ve come across, what your TikTok FYP looks like, etc.

Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.  

Nissan United is housed within TBWA, AdWeek’s 2024 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.  

TBWA\Chiat\Day Values

Good enough is not enough. 

Grab an oar.

Be more human.

Play like a pirate.

Doing the brave thing is about courage. 

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people. 

Location: 

Given the nature of our Business team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City or Nashville, in the near future (first 60 days of employment). 

The annual salary range for this role is $80,000 - $120,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable. 

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.