Social Media and Livestream Sales Lead

Social Media and Livestream Sales Lead

Location: Scottsdale Flagship Store

Compensation: DOE Performance-Based Bonuses

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About TBC Luxury Resale

TBC Luxury Resale is a fashion-forward, fast-scaling resale company redefining what it means to shop pre-owned designer. With established boutiques in Scottsdale, Dallas, and a new location launching in Los Angeles, our multi-channel platform blends live selling, curated events, and high-end client experiences to drive growth in the circular fashion economy.

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Position Overview

We are seeking a Social Media and Livestream Sales Lead to be the engine behind our live selling, social engagement, resale channel growth, and store-level events.

This person will be responsible for maintaining a high-performing livestream schedule across our three locations: Scottsdale, Dallas, and Los Angeles, while also driving revenue through content creation, marketplace listings, in-store events, and VIP client development.

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Key Responsibilities

🛍️ Revenue-Driven Resale Channel Management • Host compelling live shows on Whatnot and Instagram Live with measurable revenue goals

• Coordinate and maintain a consistent, high-impact livestream schedule across all three stores: Scottsdale, Dallas, and Los Angeles

• Manage listings and optimize performance across resale platforms such as Poshmark and eBay

• Monitor analytics and sell-through to improve timing, format, and product selection

📲 Social Media Content & Digital Commerce

• Develop and publish content (Reels, Stories, posts) that drives traffic, conversion, and community growth • Own and execute the weekly content calendar across Instagram, TikTok, and more

• Use engagement and sales data to continually refine creative strategy and call-to-actions

🎉 Event Planning & In-Store Activation

• Plan, promote, and execute in-store events and client activations that boost traffic and sales

• Liaise with local vendors, stylists, influencers, and internal teams to curate memorable experiences

• Capture and repurpose event moments into content that supports ongoing marketing

🤝 Client Development & VIP Outreach

• Build meaningful relationships with high-value clients and top resale buyers

• Coordinate private showings, concierge outreach, and exclusive previews

• Collaborate with store staff to track and grow client engagement and lifetime value (LTV)

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What We’re Looking For

• Strong on-camera confidence and ability to connect with digital and in-person audiences

• Passion for luxury fashion, resale trends, and creating community-driven commerce

• Track record of driving measurable revenue through social media, events, or digital sales

• Experience with Whatnot, Poshmark, or similar platforms

• Skilled event planner with a collaborative and detail-oriented mindset

• Fast-paced, self-motivated, and metrics-obsessed

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Performance Metrics (KPIs)

• 💸 Total revenue generated from livestreams, resale platforms, and in-store events

• 📆 Consistency of livestream shows across all three stores (Scottsdale, Dallas,LA)

• 📈 Content engagement and reach across platforms

• 🛍️ Sell-through rate on livestream and promoted items

• 🎉 Event ROI – sales lift and turnout

• 🤝 Client retention and repeat purchase rate

• 📊 Content output vs. calendar goals and content-driven revenue performance

⸻To Apply Please submit your resume via linkedin, and relevant social handles or video work, and a 60-second video introducing yourself and showcasing your on-camera presence to @tbcluxuryresale. ✨ Bonus points for showcasing styling, live selling, or resale knowledg

e!