What are the responsibilities and job description for the Construction Marketing Specialist position at Taza Construction LLC?
About the Role
Taza Construction LLC is seeking a skilled professional to support brand positioning, client outreach, and strategic growth in the construction industry. This role involves working with general contractors, developers, and key industry stakeholders to market our services and drive business expansion.
The ideal candidate will have a blend of marketing expertise, digital marketing skills, and industry knowledge to effectively promote our construction projects and capabilities.
- Assist in developing and executing targeted marketing strategies for the construction and contracting sector.
- Conduct market and competitive research for B2B, B2C, and B2G campaigns.
- Support lead generation and relationship-building with contractors, developers, and stakeholders.
- Develop and design proposals, bids, capability statements, and client presentations.
- Manage social media, email marketing, and website content tailored to industry audiences.
- Execute and monitor SEO/SEM campaigns, PPC (Google Ads, LinkedIn), and analytics.
- Use Google Analytics, WordPress, and other tools to track campaign performance and engagement.
- Assist with CRM updates and pipeline tracking via Salesforce, HubSpot, or similar platforms.
- Collaborate with the design team to produce visual assets (brochures, case studies, etc.) using Canva or Adobe Creative Suite.
- Support event planning, networking outreach, and internal marketing communications.
- Contribute to strategy sessions with senior leadership on brand positioning and market growth.
