Program Manager Licensed Products

As the Program Manager of Licensed Products, you will be at the forefront of managing and executing our licensed partnerships with the NFL, NCAA, and other key licensees. You will play a pivotal role in driving partner relations, managing business terms, developing the product pipeline, executing go-to-market (GTM) strategies, and overseeing activations across direct-to-consumer (DTC) channels, global e-commerce platforms, key wholesale partners and licensors platforms.

Essential Functions And Key Responsibilities

• Partner Relations: Foster strong relationships with licensees, including the NFL, NCAA, and other strategic partners. Ensure that partnerships are mutually beneficial and aligned with the company's goals.
• Work with internal legal teams and external partners to execute contracts and work through terms. Negotiate and manage contractual agreements, licensing terms, and financial arrangements with partners, while ensuring compliance with legal and regulatory requirements.
• Product Pipeline Development: Collaborate closely with the product development team to conceptualize, plan, and bring licensed golf products to market, ensuring they align with partner brands and meet customer demands, quality and design standards.
• Go-to-Market (GTM) Strategy: Work with marketing and commercial teams to develop and execute comprehensive GTM plans that encompass marketing, sales, and distribution strategies for licensed products. Ensure successful product launches.
• Activations: Oversee activation strategies that leverage our licensed partnerships to enhance brand visibility and customer engagement. Drive initiatives to maximize the value of licensed assets.
• Cross-Functional Collaboration: Work closely with various teams, including DTC, marketing, legal, operations, and others, to coordinate efforts and deliver seamless execution of licensed product strategies.
• Market Analysis: Stay informed about market trends, competitor activities, and consumer preferences within the golf industry and the licensed product space. Use insights to make informed business decisions.
• Data Analysis: Utilize data and analytics to measure the success of DTC exclusive products, identify areas for improvement, and make data-driven decisions.
• License Management: Obtain approvals from License Holders for product and marketing initiatives, adhering to all guidelines, and submit all royalty reports.
• Performs other related responsibilities as required.
  
  

Knowledge And Skills Required

• Significant commercial experience in wholesale, retail, and DTC operations.
• Ability to think quickly and respond to questions concisely and thoughtfully. Strong communicator verbally and in writing; comfortable speaking with all levels of management within the TaylorMade organization; able to positively influence business partners.
• Analytical mindset and strong problem-solving skills with the ability to translate insights into actionable strategies.
• Strong project management and organization skills. Adept at developing the right processes to deliver desired results.
• Confident in presentation skills; Ability to effectively present financial information from multiple sources in a concise and clear manner.
• In-depth knowledge of the golf industry and a passion for the game.
• Strong negotiation, relationship-building, influencing and interpersonal abilities.
• Demonstrated ability to think strategically and creatively.
• Ability to work in a fast-paced environment, prioritizing and multitasking while maintaining attention to detail
• Must be able to quickly assess issues and react to changing circumstances and new information
  
  

Education, Professional Certification And Work Experience

• Bachelor's degree in business, marketing, or a related field
• 5 years’ experience product development and product marketing in sporting goods and/or apparel verticals
• Proven experience in managing licensed partnerships and product development within the sports and licensing industry.
• Experience in golf industry or consumer product goods industry highly preferred.
  
  

Work Environment / Physical Requirements

• Normal office conditions; consistent use of computer and other office equipment.
• Able to work efficiently and accurately in an atmosphere of frequent interruption.
• Able to work extended hours as necessary.
  
  

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $85,000 - $105,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.