Vice President of Technology

Vice President, Director of Technology

Pharmaceutical & Healthcare Marketing

Hybrid: 2-days onsite per week

Salary: $170K - $200K

Position Summary

The VP, Director of Technology serves as the senior technology leader for client accounts and agency innovation initiatives. This individual bridges strategy, experience design, data, analytics, creative, and engineering to deliver compliant, scalable, omnichannel digital experiences for pharmaceutical brands.

The role partners closely with account, strategy, UX, analytics, creative, and production teams to architect and oversee platforms and tactics supporting HCP, patient, caregiver, and field-force engagement. The leader is responsible for technology strategy, solution architecture, AI enablement, MarTech ecosystems, operational excellence, and digital innovation programs.

Core Responsibilities

Account & Client Leadership

• Serve as senior technology lead across AOR relationships
• Advise pharmaceutical clients on digital transformation
• Participate in annual brand planning and digital roadmaps
• Lead technology workstreams during pitches, RFPs, and new business initiatives
• Translate commercial and customer engagement strategies into technology solutions
• Present technology recommendations to VP, Marketing, Brand Director, and Digital Innovation stakeholders

Technology Strategy & Architecture

• Develop technology roadmaps supporting launch and lifecycle brands
• Define enterprise digital ecosystems for pharmaceutical brands
• Lead platform selection and implementation decisions
• Establish standards for architecture, security, compliance, scalability, and performance
• Drive AI-enabled customer engagement strategies

Product, Experience & Omnichannel Delivery

• Disease awareness websites
• Brand websites
• Patient support programs
• CRM-driven engagement experiences
• Mobile web and application experiences
• Interactive sales aids
• Portal ecosystems

AI & Innovation Leadership

Given the agency's positioning around AI-enabled creative intelligence and AI-enabled production capabilities, this role would likely own:

• GenAI content workflows
• AI strategy
• Prompt engineering standards
• Agentic workflow implementation
• Conversational AI programs
• AI-enabled personalization
• AI-assisted UX design

MarTech & Data Ecosystem Ownership

Responsibilities include oversight of:

• CRM integration
• Marketing automation
• Personalization platforms
• Customer Data Platforms (CDPs)
• Analytics implementation
• Omnichannel orchestration
• Data governance

Team Leadership

• Lead solution architects
• Build and mentor multidisciplinary teams
• Guide front-end and back-end developers
• Oversee QA and DevOps practices
• Manage external development partners
• Establish delivery methodologies
• Drive offshore and global development collaboration with Indegene teams

Required Technical Skills

Strategic Technology Leadership

• Digital transformation
• Omnichannel engagement architecture
• Customer experience platforms
• Enterprise solution architecture
• Product strategy
• AI implementation
• Technology governance

Web & Application Technologies

Front-End

• HTML5
• CSS3
• JavaScript
• TypeScript
• React
• Next.js
• Angular
• Vue.js

Backend

• Node.js
• .NET
• Java
• Python
• API development
• Microservices

Cloud Platforms

• Microsoft Azure
• AWS
• Google Cloud

Pharmaceutical Digital Platforms

Content Management Systems

• Adobe Experience Manager (AEM)
• Amazon Web Services
• Sitecore
• Contentstack
• Contentful

CRM & Marketing Automation

• Salesforce Health Cloud
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Veeva CRM
• Veeva Vault
• Adobe Campaign
• Marketo

Analytics & Data Platforms

• Adobe Analytics
• Google Analytics 4
• Tableau
• Looker
• Snowflake
• Databricks

CDP & Personalization Platforms

• Adobe Experience Platform
• Salesforce Data Cloud

Pharma-Specific Platforms

• Veeva CRM
• Veeva Vault PromoMats
• IQVIA ecosystems
• MLR workflow tools
• Medical review platforms

Compliance & Regulatory Knowledge

• 21 CFR Part 11
• FDA promotional regulations
• HIPAA
• GDPR
• State privacy regulations
• MLR review workflows
• Adverse event reporting processes
• Accessibility standards (WCAG 2.1 AA)

Success Metrics

• Digital program delivery success
• Client growth and retention
• Platform adoption
• Innovation pipeline contribution
• Operational efficiency
• AI-enabled productivity gains
• Technology team development
• New business wins