Marketing Communications Manager

Job Type: Exempt

Duration of role: Full Time

Number of Position: 1

Reporting to: Marketing Director

Location: Red Lion, Pennsylvania

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited by potentially welcoming you as part of our team as we continue to grow on a worldwide scale.

About The Role

Tate is seeking a Marketing Communications Manager to join our team, reporting to the Marketing Director, Flooring BU. This role is responsible for developing and executing communication strategies that align with business objectives, promote thought leadership, and strengthen brand consistency. The ideal candidate will lead integrated marketing campaigns that drive awareness, engagement, and customer loyalty across digital and traditional channels. Responsibilities include managing content creation, public relations initiatives, and marketing content to ensure cohesive messaging across all touchpoints. Working closely with internal and global cross-functional teams, agencies, and vendors, this person will play a key role in shaping how customers, partners, and stakeholders experience Tate’s solutions. This function is responsible for bridging the gap between product strategy, marketing execution, and public/business partner engagement.

What You’ll Do

• Assist with executing a cohesive multi-channel communication strategy aligned with Tate’s strategic goals and North American market priorities
• Managing content development of marketing materials, including brochures, data sheets, presentations, email newsletters, white papers, technical sheets, and other sales collateral
• Overseeing the brand’s online presence through development of dynamic website content, website tools, customer journey mapping, SEO/SEM, digital advertising, blogs, and social media platforms
• Running and analyzing lead generation and demand generation initiatives in collaboration with sales, product management and marketing specialist, flooring
• Managing public relations activities, including media outreach, event coordination, case study development, and industry press coverage. Work with PR consultant as needed.
• Analyzing campaign effectiveness using key metrics and adjusting strategies based on performance insights. Oversee activities with the BU’s communications agency.
• Managing vendor relationships to ensure timely and cost-effective delivery of campaigns within the allotted budgets
• Ensuring consistent tone, style, and voice across all internal and external communications
• Supporting internal communications and business unit branding efforts as needed
  
  

What You’ll Bring

• You must have a degree in Marketing, Business Administration, or a related field with 5 years’ prior experience working in a fast-paced, multi-functional global company.
• You are proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
• Strong knowledge of content development and SEO/SEM strategies
• You have exceptional verbal & written communication skills
• You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders across multiple disciplines
  
  

Skills That Will Make You Stand Out

• Strong storytelling and messaging skills
• Strategic campaign management across digital and traditional B2B channels
• Exceptional writing, editing, and content development abilities
• Solid understanding of SEO, social media, and demand generation
• Experience managing agencies, vendors, and PR partners
• Highly organized with strong project management skills
• Personable with a strong ability to collaborate cross-functionally and collaborate with stakeholders from multiple disciplines
• Must have experience and/or working knowledge of: Marketing, Automation, Design and Analytics Platforms such as HubSpot, Salesforce Marketing Cloud, Google Analytics 4 (GA4) and Google Tag Manager, Hootsuite, LinkedIn Campaign Manager, SEMRush, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Figma, WordPress or Umbraco, Asana, Microsoft Office Suite
• Additional Skills (a plus, but not required): Familiarity with Power BI, HTML/CSS, understanding of CRM integration and marketing attribution models, knowledge of ERP/DAM (Digital Asset Management) systems and B2B Customer Portals
  
  

Employee Benefits

• Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
• World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
• Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
• Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
• Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.
• Culture: We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.
  
  

Tate is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.