What are the responsibilities and job description for the Digital Marketing Operations Specialist (Web & Systems) position at Task Force Tips?
Task Force Tips, LLC. is an established manufacturer of firefighting equipment based in Valparaiso, IN. Our continuous improvement process ensures we help first responders save lives and protect property more safely and effectively than the day before. TFT is part of Madison Industries, one of the largest and most successful privately held companies in the world.
Our Culture is Contagious! Come grow with us and be part of the TFT Proud Culture! Be a part of saving lives and protecting property by putting life-saving products in the hands of our first responders! View our video - TFT, a Firefighter Legacy
We are seeking a Digital Marketing Operations Specialist (Web & Systems) to help own and optimize the core digital systems that support our revenue engine. This is a hands-on role for a technically capable marketer who can own day-to-day execution while also understanding the broader business and revenue impact of the systems they manage. This individual ensures TFT’s digital ecosystem, including WordPress, WooCommerce, HubSpot, and connected tools, operates reliably, efficiently, and in alignment with business strategy, while continuously identifying opportunities for improvement brings strong WordPress experience, sound technical judgment, and comfort working across ecommerce, CRM, and marketing automation platforms.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Website and Digital Experience (WordPress)
- Act as a primary owner of TFT’s WordPress environment
- Build and maintain pages using WordPress and Elementor, ensuring performance, visual quality, and conversion effectiveness
- Manage and maintain a complex plugin and theme ecosystem
- Safely implement updates, patches, and new functionality
- Troubleshoot issues across plugins, themes, hosting, and integrations
- Improve product data structure, imagery, and on-page performance
- Balance technical execution, visual quality, and conversion performance
- Leverage AI and emerging technologies to accelerate development, troubleshooting, and optimization while applying sound judgment
Ecommerce (WooCommerce)
- Support backend ecommerce administration
- Help resolve order, tax, shipping, and tracking issues
- Support purchase orders and fulfillment updates
- Reduce friction and errors in the buying experience
- Assist with process improvements and future automation efforts
HubSpot CRM and Marketing Automation
- Act as a day-to-day operational owner of HubSpot
- Build, maintain, and optimize workflows, sequences, and automations
- Support custom objects, data structure, and reporting
- Diagnose funnel performance issues and data gaps
- Support product guides, email campaigns, and lifecycle automation
- Ensure data integrity and alignment with sales and marketing goals
Customer Intelligence and Integrations
- Support customer intelligence tools such as call tracking or analytics platforms
- Help translate customer interaction data into usable insights
- Ensure tools and integrations align with the broader customer experience
Content and Campaign Support
- Support execution of product pages, landing pages, and campaign assets
- Assist with email execution and deployment
- Maintain and update core content and resource pages as needed
Technical and Systems Acumen
- Comfortable working within WordPress settings, files, and staging environments
- Able to diagnose issues across CMS, ecommerce, CRM, and third-party tools
- Understands how data flows between WordPress, WooCommerce, HubSpot, and related systems
- Communicates effectively with developers, vendors, and internal stakeholders
- Prioritizes system stability, security, and performance
REQUIRED SKILLS / ABILITIES:
- 3 to 5 years of experience in digital marketing operations or web-focused marketing roles
- Strong hands-on WordPress experience in a production environment required
- Experience building and maintaining pages using Elementor or similar WordPress page builders
- WooCommerce experience a plus
- Working knowledge of HTML, CSS, PHP, and JavaScript a plus
- Experience supporting or owning a CRM; HubSpot preferred
- Demonstrated curiosity and comfort adopting new tools and technologies, including AI, to improve workflows and efficiency
- Comfortable operating in partially built systems and evolving processes
- Must hold a valid driver’s license and demonstrate a safe driving record
- Ability to occasionally work extended hours and travel as needed.
What Success Looks Like
- Fewer system-related issues and reactive fire drills
- Cleaner data and smoother ecommerce operations
- Improved funnel visibility and performance in HubSpot
- Faster execution of digital initiatives
- Digital systems that support growth rather than slow it down
We offer an excellent benefits package to permanent hires including:
- Medical/Vision/Dental Insurance (Effective on the 1st of the month after hire)
- Paid Maternity/Paternity Leave
- Short and Long-Term Disability
- Life Insurance
- Vacation & PTO Days
- Employee Assistance Program
- 10 Paid Holidays
- 401K plan and Profit-Sharing Plan
- Monthly Bonus
- Employee Recognition Program “We appreciate our ALL STARS”
- Employee Health Clinic
- On-site Fitness Center
- Tuition Assistance
- And more!
*All Hires are subject to a background check and drug test
Equal Employment Opportunity/Non-Discrimination Policy
Task Force Tips LLC is an equal opportunity employer. It is the policy of Task Force Tips LLC that we evaluate qualified applicants and not to discriminate on the basis of ethnicity, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics in its hiring decisions and employment policies, as required by the Indiana Civil Rights Act (I.C. 22-9, 1), Title VI and VII (Civil Rights Act of 1964), the Equal Pay Act of 1973, and any other applicable law. Click here to View Policy
Task Force Tips LLC offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation with Human Resources at any time.