Head of Marketing

We are seeking a dynamic and strategic Head of Marketing to lead and drive revenue-generating activities across multiple product brands. The ideal candidate will excel in developing comprehensive branding strategies, managing cross-functional teams, and optimizing marketing initiatives for B2B, B2C, D2C, and retail channels. This role requires a results-oriented leader with a proven track record in budget management, cross-channel marketing, and global collaboration.

About the Role

The Head of Marketing will be responsible for leading strategic initiatives that drive growth and enhance brand equity across various channels.

Responsibilities

Strategic Leadership

• Develop and execute the North American marketing strategy, ensuring alignment with global objectives and market-specific needs.
• Oversee e-commerce and marketplace strategies to achieve sales goals across multiple product brands.
• Collaborate with the executive team to drive growth, strengthen brand equity, and increase market share.
• Lead cross-functional teams to integrate marketing, product development, and sales initiatives seamlessly.
• Enhance customer experience by developing customer-centric marketing strategies and programs.
• Develop and execute go-to-market (GTM) strategies for new and existing product lines, including IoT innovations and category consolidations.

Revenue Growth & Channel Expansion

• Design and execute data-driven lead generation strategies across digital and traditional marketing channels to drive high-quality B2B leads.
• Lead initiatives to grow e-commerce revenue, including expansion on Amazon and other marketplace platforms.
• Allocate and manage the marketing budget strategically to maximize ROI, adjusting spending based on performance insights.
• Conduct profitability analyses by product, channel, and service to maintain margins and guide strategic decisions.

Product Management

• Oversee and mentor product managers responsible for the North American portfolio.
• Ensure alignment between product strategies, market needs, and company vision to achieve profitability goals.
• Foster collaboration between engineering, manufacturing, sales, and marketing to deliver successful product launches.
• Promote data-driven decision-making and customer insights to optimize product lifecycle management.

Brand and Campaign Management

• Lead the creation and execution of integrated marketing campaigns across digital, social, print, and retail environments.
• Ensure brand consistency and impactful messaging for diverse audiences across all communication channels.
• Oversee visual identity and brand storytelling to maintain brand integrity and engagement.
• Evaluate campaign performance using analytics and optimize strategies for continuous improvement.

Team Management & Development

• Lead, mentor, and inspire a high-performing marketing team focused on innovation and results.
• Develop career growth pathways and support professional development across all levels of the team.
• Encourage collaboration and cross-functional partnerships with internal stakeholders and global teams.

Budget and Resource Management

• Manage the North American marketing budget, ensuring efficient allocation of resources and cost-effective operations.
• Negotiate with vendors and agencies to maximize value and achieve strong ROI on all marketing investments.

Analytics & Reporting

• Present marketing performance insights and strategic updates to the C-Suite and global leadership teams.
• Monitor KPIs and optimize performance to ensure alignment with corporate and market goals.
• Leverage data analytics tools to support informed decision-making and forecasting.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8 years of experience in marketing leadership roles, with a strong focus on B2B and B2C brand strategy.
• Proven expertise in leading GTM strategies, including IoT and retail product launches.
• Exceptional people management and mentorship skills with cross-functional leadership experience.
• Demonstrated success in strategic budget management and performance analysis.
• Excellent communication and presentation abilities, with the capacity to influence senior executives.
• Strong analytical mindset and experience using data to guide business and product decisions.
• Ability to manage multiple complex projects in a fast-paced, evolving environment.

Preferred Skills

• Background in consumer goods, pest control, or industrial equipment industries.
• Experience with marketing technology platforms such as Google Analytics, SEMRush, Klaviyo, BigCommerce, and Monday.com.
• Hands-on experience with SEO, PPC, e-commerce, and Amazon marketplace management.
• Proven ability to build, coach, and retain high-performing marketing teams.