Senior Coordinator, Site Merchandising

Senior Coordinator, Site Merchandising

Responsibilities:

• Site Merchandising Strategy: Assist in the planning and management of tarte.com e-commerce content & merchandising including site assets, product assortment & storytelling and product sort order to drive conversion rate and AOV.
• Key owner of homepage and content strategy including all sections of homepage, content slots across site, working with cross-functional partners.
• Assist in driving business growth by creating best-in-class digital experiences for each product category.
• Content pages: Works with brand marketing team on content pages focused on key brand priorities, maintaining content pages based on key brand moments. Includes briefing, set up, testing, overall execution.
• Partner closely with the creative team to request and give feedback on creative assets that are needed to support site revenue goals.
• Working closely with engineering & QA to ensure the strategy is executed in a way that meets business goals & customer expectations.
• E-Commerce Customer Experience: Partner with marketing teams to deliver a best-in-class experience through personalization, product quizzes, navigation updates, daily site updates, site content/enhancements & marketing activations & promotions.
• Manage site search experience, optimizing searches for new launches, existing experiences and new quizzes.
• Data-Driven Insights: Utilize website analytics & customer data to identify opportunities for improvement & make data-driven decisions to enhance site performance - i.e. leveraging historical & current search trends to drive strategy for the marketing calendar & category optimizations on site. Regularly report on KPIs & site metrics.
• Utilize customer feedback to create actionable takeaways to optimize customer pain points, collaborating with relevant partners.
• Tech-Driven Partnerships: Key driver of release process for overall site merch team working with Release Manager to ensure content is deployed on time.
• Prioritize requirements and features directly with the development team to ensure a scalable storefront tailored to business needs.
• Able to concisely articulate requests/priorities with engineering and product teams
• Cross-functional Collaboration: Serve as a partner to Digital & Brand Marketing, Planning, Creative, Operations, Engineering, QA, Customer Experience and Digital Product Management Teams.
• Competitor Analysis: Stay informed about industry trends, competitors' strategies, & emerging e-commerce technologies to maintain a competitive edge.

Qualifications:

• You understand that ecommerce is a 24/7, always-on business, and flexibility to occasionally work nights and weekends is essential to support key launches, campaigns, and site moments.
• Minimum of 3 years of experience at a fast-paced, digital-first ecommerce brand where you have worn multiple hats and thrived in a dynamic environment.
• You are a true unicorn, equally comfortable speaking the language of creative marketers and technical engineers.
• You have a "figure it out" mindset and approach challenges with a self-starter attitude. You are proactive and resourceful when facing obstacles, take initiative, and dive in to experiment with solutions. You enjoy learning by doing!
• You love data and can analyze performance metrics to uncover insights that drive action and optimization.
• You are confident and poised when presenting to senior leadership, including members of the C-suite.
• You can take direction from multiple stakeholders, distill competing priorities, and stay focused on the ultimate goal while proactively seeking clarification and alignment when needed.
• You have strong attention to detail: you spot what others might miss and ensure every product story, image, and description is picture-perfect.
• You are a highly organized multitasker who can juggle timelines, assets, and launches without missing a beat. You can execute ad hoc requests for site updates in a timely manner, while balancing day-to-day responsibilities & maintaining qualify.
• You are comfortable voicing your perspective on new projects or site changes, blending the user experience & data-driven reasoning

Our Perks:

• Salary range: $66,500-75,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment