What are the responsibilities and job description for the Marketing Manager position at Target Hospitality?
Job Details
Description
MARKETING MANAGER (BRAND ACTIVATION & GROWTH)
Role Overview
We’re looking for a Marketing Manager who can think like an agency and execute like an operator.
This role will work closely with the SVP of Marketing on brand strategy and positioning—then bring it to life through campaigns, content, digital execution, and events.
You will be responsible for activating and scaling our brands across multiple industry sectors—including digital infrastructure, energy, and government services—while driving brand awareness, demand generation, and pipeline growth.
This is not a pure strategy role—and not a pure execution role.
It requires both.
This role will also manage a Marketing Coordinator and help scale marketing output across the organization.
What You’ll Do
Brand Activation & Awareness
Execute brand strategy and messaging across Target Hospitality and its business units (including Hyper/Scale and Logistics)
Drive initiatives that increase brand awareness and market visibility across target industries
Ensure consistency of voice, positioning, and visual identity across all channels
Translate strategic direction into clear, compelling, and actionable marketing outputs
Campaigns, Awareness & Lead Generation
Develop and execute integrated campaigns that build brand awareness and support lead generation and pipeline growth
Partner with business development to align marketing efforts with priority opportunities
Build and scale thought leadership platforms (e.g., series like In the Middle of Nowhere)
Track and optimize campaign performance to improve engagement, visibility, and conversion
Digital Presence (Website & Online)
Manage and continuously improve the company websites and digital presence
Ensure messaging, positioning, and content are aligned with brand strategy
Optimize site experience for engagement, lead capture, and conversion
Partner with internal teams or external vendors on updates and enhancements
Salesforce (SFDC) & Marketing Operations
Utilize Salesforce (SFDC) to support marketing campaigns and lead tracking
Improve visibility into pipeline, campaign performance, and ROI
Partner with sales and operations to ensure clean handoffs and reporting
Support the development of scalable marketing processes and workflows
Content & Execution
Develop high-impact content: LinkedIn posts, sales materials, case studies, presentations
Manage creative development (internal or external) from concept through delivery
Own timelines, outputs, and quality - this is a hands-on role
Events & Field Marketing
Plan and execute industry events, conferences, and customer engagements (e.g., DataCloud, PTC)
Manage all aspects of event marketing: messaging, materials, logistics, and follow-up
Ensure events support brand visibility, relationship building, and lead generation
Sales & Business Development Support
Create materials that directly support revenue generation (proposals, leave-behinds, decks)
Align closely with BD and leadership to support priority pursuits
Translate field insights into marketing opportunities
Team Leadership
Manage and develop a Marketing Coordinator
Prioritize work, delegate effectively, and ensure high-quality output across initiatives
Help build scalable processes for a growing marketing function
Multi-Sector Marketing
Support Marketing Execution Across Multiple Verticals
Experience
WHO YOU ARE
5–10 years in marketing, ideally with agency experience
Experience supporting B2B, infrastructure, or complex service-based businesses
Proven experience in campaign development, brand awareness, lead generation, and event marketing
Working knowledge of Salesforce (SFDC)
Experience managing or mentoring junior team members
Capabilities
Strong creative writer and storyteller
Ability to translate strategy into execution quickly and effectively
Experience managing campaigns end-to-end
Strong project management and organizational skills
Attention to detail and brand discipline
Mindset
Thinks like an owner, not a coordinator
Balances strategic thinking with hands-on execution
Moves fast, but with intention
Comfortable with ambiguity and building as they go
Understands how marketing drives real business outcomes—not just activity
Why This Role Matters
We are operating at the intersection of major macro trends—AI, digital infrastructure, energy, domestic resource development, and others.
As projects move into more remote and complex environments, how we build brand awareness, activate our positioning, generate demand, and support sales becomes a critical differentiator.
This role will help bring that to life.
Ideal Background (Bonus)
Agency experience (brand, creative, or integrated marketing)
Experience supporting sales-led organizations
Familiarity with construction, infrastructure, or industrial markets
Description
MARKETING MANAGER (BRAND ACTIVATION & GROWTH)
Role Overview
We’re looking for a Marketing Manager who can think like an agency and execute like an operator.
This role will work closely with the SVP of Marketing on brand strategy and positioning—then bring it to life through campaigns, content, digital execution, and events.
You will be responsible for activating and scaling our brands across multiple industry sectors—including digital infrastructure, energy, and government services—while driving brand awareness, demand generation, and pipeline growth.
This is not a pure strategy role—and not a pure execution role.
It requires both.
This role will also manage a Marketing Coordinator and help scale marketing output across the organization.
What You’ll Do
Brand Activation & Awareness
Execute brand strategy and messaging across Target Hospitality and its business units (including Hyper/Scale and Logistics)
Drive initiatives that increase brand awareness and market visibility across target industries
Ensure consistency of voice, positioning, and visual identity across all channels
Translate strategic direction into clear, compelling, and actionable marketing outputs
Campaigns, Awareness & Lead Generation
Develop and execute integrated campaigns that build brand awareness and support lead generation and pipeline growth
Partner with business development to align marketing efforts with priority opportunities
Build and scale thought leadership platforms (e.g., series like In the Middle of Nowhere)
Track and optimize campaign performance to improve engagement, visibility, and conversion
Digital Presence (Website & Online)
Manage and continuously improve the company websites and digital presence
Ensure messaging, positioning, and content are aligned with brand strategy
Optimize site experience for engagement, lead capture, and conversion
Partner with internal teams or external vendors on updates and enhancements
Salesforce (SFDC) & Marketing Operations
Utilize Salesforce (SFDC) to support marketing campaigns and lead tracking
Improve visibility into pipeline, campaign performance, and ROI
Partner with sales and operations to ensure clean handoffs and reporting
Support the development of scalable marketing processes and workflows
Content & Execution
Develop high-impact content: LinkedIn posts, sales materials, case studies, presentations
Manage creative development (internal or external) from concept through delivery
Own timelines, outputs, and quality - this is a hands-on role
Events & Field Marketing
Plan and execute industry events, conferences, and customer engagements (e.g., DataCloud, PTC)
Manage all aspects of event marketing: messaging, materials, logistics, and follow-up
Ensure events support brand visibility, relationship building, and lead generation
Sales & Business Development Support
Create materials that directly support revenue generation (proposals, leave-behinds, decks)
Align closely with BD and leadership to support priority pursuits
Translate field insights into marketing opportunities
Team Leadership
Manage and develop a Marketing Coordinator
Prioritize work, delegate effectively, and ensure high-quality output across initiatives
Help build scalable processes for a growing marketing function
Multi-Sector Marketing
Support Marketing Execution Across Multiple Verticals
- Digital infrastructure (data centers / AI)
- Energy and infrastructure
- Government services
Experience
WHO YOU ARE
5–10 years in marketing, ideally with agency experience
Experience supporting B2B, infrastructure, or complex service-based businesses
Proven experience in campaign development, brand awareness, lead generation, and event marketing
Working knowledge of Salesforce (SFDC)
Experience managing or mentoring junior team members
Capabilities
Strong creative writer and storyteller
Ability to translate strategy into execution quickly and effectively
Experience managing campaigns end-to-end
Strong project management and organizational skills
Attention to detail and brand discipline
Mindset
Thinks like an owner, not a coordinator
Balances strategic thinking with hands-on execution
Moves fast, but with intention
Comfortable with ambiguity and building as they go
Understands how marketing drives real business outcomes—not just activity
Why This Role Matters
We are operating at the intersection of major macro trends—AI, digital infrastructure, energy, domestic resource development, and others.
As projects move into more remote and complex environments, how we build brand awareness, activate our positioning, generate demand, and support sales becomes a critical differentiator.
This role will help bring that to life.
Ideal Background (Bonus)
Agency experience (brand, creative, or integrated marketing)
Experience supporting sales-led organizations
Familiarity with construction, infrastructure, or industrial markets