Performance Marketing Manager (Paid Media & Lead Generation)

Full-Time Performance Marketing Manager: Tardus Wealth Strategies

About Tardus

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.

We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity.

Role Summary

The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus.

This is a performance-based role — not a general marketing position.

You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.

This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.

Outcomes & Success Measures

• Consistent flow of qualified leads
• Improving cost per lead across campaigns
• Documented and repeatable testing insights
• Reliable attribution and performance visibility
• Clean handoff of leads to Sales without breakdowns in routing or quality
  
  

Responsibilities

Paid Media & Campaign Ownership

• Responsible for paid acquisition across social media channels
• Design, test, and scale ads and related campaigns
• Continuously optimize audiences, creative, and funnel performance
• Maintain clear campaign structure, tracking, and reporting
  
  

Marketing Channel Performance & Conversion

• Optimize landing page and website performance and conversion optimization
• Identify and drive improvements in funnel conversion rates
• Collaborate with the IT department for implementation
• Ensure lead capture, routing, and tracking function reliably
• Design marketing to generate qualified leads for the annual conference
  
  

AI-Driven Content Direction

• Produce, direct and refine AI-generated marketing content by AI avatars
• Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
• Ensure messaging consistency and compliance across campaigns and funnels
• Align content with performance data and campaign objectives
  
  

Nurture & Growth System Support

• Create, monitor, review and edit lead magnet nurture sequence performance
• Monitor lead routing tools for consistency and accuracy
• Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
• Create, monitor and improve client referral campaigns and initiatives
  
  

Required Qualifications

• Proven experience managing paid digital advertising campaigns
• Strong understanding of funnels, attribution, and performance metrics
• Ability to translate data into clear optimization decisions
• Comfortable leveraging AI tools for design, scripts and marketing campaigns
• Highly organized, self-directed, and consistent in execution
• Able to operate independently while collaborating cross-functionally
• Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred
  
  

Work Setup

• Remote
• Full-time preferred (strong part-time considered if capacity supports ownership)
• Requires overlap for team collaboration
  
  

Fit Disclaimer

This role is built for marketing professionals who want full ownership of outcomes.

It is not a fit for candidates who:

• Prefer broad, undefined marketing responsibilities
• Need constant direction or approval to execute
• Avoid metrics, performance pressure, or accountability
  
  

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.

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