VP of Product (U.S.-Based)

Taranis is entering a critical phase focused on achieving Product–Market Fit and scaling adoption in the U.S. market. We are seeking a seasoned VP of Product first and foremost — a proven product leader with deep, hands-on experience leading complex, technology-driven products.

This role requires strong product leadership as a non-negotiable foundation, combined with continuous, real-time engagement with customers. Experience in Agriculture or AgTech is required.

The VP of Product will embed deeply with customers, translate real-world workflows and decision-making into clear product direction, and lead the company through its next stage of product evolution.

Why This Role Matters- This is a pivotal leadership role at a defining moment for the company. The VP of Product will directly shape Taranis’ ability to achieve Product–Market Fit and scale in the U.S. market, with meaningful ownership over both product direction and business outcomes.

Responsibilities:

Product Leadership & Product–Market Fit

• Own and lead the company’s Product–Market Fit efforts, with clear accountability for adoption, customer value, and measurable impact.
• Define and drive product vision, strategy, and roadmap based on continuous customer and market feedback.
• Translate customer problems, workflows, and decision-making processes into clear product requirements and priorities.
• Establish clear product success metrics and differentiation.
  
  

Deep Customer Engagement

• Build hands-on, ongoing relationships with customers, partners, and end users.
• Maintain continuous presence in the field to understand real usage, adoption barriers, and unmet needs.
• Ensure customer insights are translated directly and rapidly into product decisions.
  
  

Product Execution & Delivery

• Lead and develop the global product team with clear priorities, ownership, and accountability.
• Partner closely with Engineering and AI to align product strategy with technical feasibility and execution.
• Drive disciplined execution with clear commitments, milestones, and outcomes.
• Operate effectively in a fast-moving, resource-constrained environment.
  
  

Cross-Functional Leadership

• Work closely with Sales, Customer Success, Agronomy, and Operations to align product direction with go-to-market execution.
• Enable commercial teams with clear product narratives, positioning, and roadmap clarity.
• Collaborate with executive leadership to ensure product priorities support overall business objectives.
  
  

Requirements:

Product Leadership –

• Senior product leadership experience (VP Product / Head of Product or equivalent) in a SaaS environment.
• Proven ownership of end-to-end product strategy, roadmap, and execution for complex, technology-driven products.
• Demonstrated success leading Product–Market Fit efforts and scaling adoption.
• Strong hands-on experience with modern product discovery, prioritization, and delivery practices.
  
  

Domain & Technology –

• Hands-on experience in Agriculture or AgTech, including direct work with agricultural customers and field-based workflows.
• Strong ability to work closely with Engineering and AI teams on complex, data-intensive products.
• Experience making product tradeoffs and delivery decisions under constraints.
  
  

Leadership & Mindset

• High ownership mentality with clear accountability for outcomes.
• Execution-oriented leader comfortable operating in ambiguity and pressure.
• Builds trust through clarity, transparency, and constructive challenge.
• Strong cross-functional collaborator and leadership team contributor.