What are the responsibilities and job description for the Digital Marketing Specialist position at TAPCO (Traffic and Parking Control Co., LLC)?
JOB REQUIREMENTS: If you are looking to be part of a company focused on
making our roads and communities safer, apply to join our team of
talented individuals today! What TAPCO has to offer you 10 Paid Holidays
Paid Vacation and Personal Time (starting day one) Four Weeks of Paid
Parental Leave with no waiting period 401K Plan with Employer Match
(fully vested on day one) Company-Funded Short-Term Disability Pet,
Health, Vision, and Dental insurance Quarterly Company Events and
Lunches Have a say in TAPCO Happenings by joining the Fun or Safety
Committee What you will accomplish as a Digital Marketing Specialist at
TAPCO: Reporting to the Sr. Digital Marketing Manager, this position
supports the execution of digital marketing initiatives across email,
search, SEO, paid and organic social media, and website projects. This
role assists with organizing insights and input to make digital media
recommendations inspired by performance benchmarks. The candidate will
collaborate with Marketing Content, Operations, and other stakeholders
to support project and campaign experiences, meeting timing, investment,
and goal expectations while contributing to performance reporting.
Essential Duties and Responsibilities: Support the delivery of an
efficient and unified, omnichannel brand identity experience Assist with
all marketing reporting activities, including weekly and bi-monthly
reporting updates Support the digital marketing tech-stack management,
including but not limited to HubSpot Contribute to the paid media
planning, deployment, optimization and performance reporting Conduct
keyword research and on-page optimization to support TAPCO\'s SEO,AEOand
PPCstrategy Support Paid Search and Paid Social campaigns, including
account and budget management Setup Marketing Automation workflows
triggered by audience behavioral events Regularly monitor web traffic,
engagement, site speed and other KPIs. Recommend and implement
adjustments to improve web performance Collaborate with marketing, IT,
and webdeveloper to make highly technical website updates Assist with
data source integrations and support standards for data governance,
tracking, and compliance for unsubscribes, unengaged contacts, and spam
Support the digital marketing team by executing other miscellaneous
tasks as needed Adhere to TAPCO Values: Safety First, Fight for the
Greater Good, Get Stuff Done, Be Helpful and Figure it Out Perform all
Other Duties As Assigned Required Experience And Knowledge/
Skills/Ability: Proven website, marketing automation and accountability
skills Builds relationships,collaborative team player,able to
effectively organize, prioritize, and delegate work effectively within a
fast-paced environment with minimal supervision and ever-changing tasks
Self-motivated, organized,detail-oriented and able to act\... For full
info follow application link. Equal Opportunity Employer of Minorities,
Females, Protected Veterans, and Individual with Disabilities \*\*\*\*\*
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/DFE9654423534BE2
making our roads and communities safer, apply to join our team of
talented individuals today! What TAPCO has to offer you 10 Paid Holidays
Paid Vacation and Personal Time (starting day one) Four Weeks of Paid
Parental Leave with no waiting period 401K Plan with Employer Match
(fully vested on day one) Company-Funded Short-Term Disability Pet,
Health, Vision, and Dental insurance Quarterly Company Events and
Lunches Have a say in TAPCO Happenings by joining the Fun or Safety
Committee What you will accomplish as a Digital Marketing Specialist at
TAPCO: Reporting to the Sr. Digital Marketing Manager, this position
supports the execution of digital marketing initiatives across email,
search, SEO, paid and organic social media, and website projects. This
role assists with organizing insights and input to make digital media
recommendations inspired by performance benchmarks. The candidate will
collaborate with Marketing Content, Operations, and other stakeholders
to support project and campaign experiences, meeting timing, investment,
and goal expectations while contributing to performance reporting.
Essential Duties and Responsibilities: Support the delivery of an
efficient and unified, omnichannel brand identity experience Assist with
all marketing reporting activities, including weekly and bi-monthly
reporting updates Support the digital marketing tech-stack management,
including but not limited to HubSpot Contribute to the paid media
planning, deployment, optimization and performance reporting Conduct
keyword research and on-page optimization to support TAPCO\'s SEO,AEOand
PPCstrategy Support Paid Search and Paid Social campaigns, including
account and budget management Setup Marketing Automation workflows
triggered by audience behavioral events Regularly monitor web traffic,
engagement, site speed and other KPIs. Recommend and implement
adjustments to improve web performance Collaborate with marketing, IT,
and webdeveloper to make highly technical website updates Assist with
data source integrations and support standards for data governance,
tracking, and compliance for unsubscribes, unengaged contacts, and spam
Support the digital marketing team by executing other miscellaneous
tasks as needed Adhere to TAPCO Values: Safety First, Fight for the
Greater Good, Get Stuff Done, Be Helpful and Figure it Out Perform all
Other Duties As Assigned Required Experience And Knowledge/
Skills/Ability: Proven website, marketing automation and accountability
skills Builds relationships,collaborative team player,able to
effectively organize, prioritize, and delegate work effectively within a
fast-paced environment with minimal supervision and ever-changing tasks
Self-motivated, organized,detail-oriented and able to act\... For full
info follow application link. Equal Opportunity Employer of Minorities,
Females, Protected Veterans, and Individual with Disabilities \*\*\*\*\*
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/DFE9654423534BE2