What are the responsibilities and job description for the Digital Marketing Specialist Search position at TAPCO (Traffic and Parking Control Co., LLC)?
JOB REQUIREMENTS: If you are looking to be part of a company focused on
making our roads and communities safer, apply to join our team of
talented individuals today! What TAPCO has to offer you 10 Paid Holidays
Paid Vacation and Personal Time (starting day one) Four Weeks of Paid
Parental Leave with no waiting period 401K Plan with Employer Match
(fully vested on day one) Company-Funded Short-Term Disability Pet,
Health, Vision, and Dental insurance Quarterly Company Events and
Lunches Have a say in TAPCO Happenings by joining the Fun or Safety
Committee What you will accomplish as a Digital Marketing Specialist -
Search & Paid Media at TAPCO: Reporting to the Sr. Digital Marketing
Manager, this position is responsible for supporting and executing
digital marketing initiatives that drive demand generation and business
growth. The primary focus of this role is search marketing, including
paid search advertising (Google Ads, Microsoft Ads) and search engine
optimization (SEO), while also supporting broader paid media efforts
such as social, display, and remarketing campaigns. The ideal candidate
has strong hands-on experience with Google Ads, a data-driven mindset,
and the ability to adapt to evolving digital marketing channels,
including emerging AI-powered search and advertising platforms. Duties
and Responsibilities Execute, manage and support digital marketing
initiatives that drive lead generation, customer acquisition, and
business growth, with a primary focus on paid search, SEO, and other web
digital marketing strategies. Manage, implement and optimize paid search
campaigns, including strategy, execution, optimization, and reporting.
Implement and support organic SEO strategies to improve search
visibility, qualified organic website traffic, and lead generation.
Manage campaign budgets, audience targeting, bidding strategies, keyword
development, testing, and performance optimization across paid search,
social, display, and remarketing tactics. Explore and evaluate emerging
opportunities in search marketing, including Answer Engine Optimization
(AEO), AI-powered search experiences, and evolving advertising
platforms. Collaborate with internal teams and external partners to
support website, paid media and other digital marketing consolidations
and enhancements. Stay current on industry trends, best practices, and
emerging technologies to support continuous improvement and innovation.
Support broader digital marketing activities as business needs evolve
and perform all other duties as assigned. Assist with data source
integrations and support standards for data governance, tracking, and
compliance. Support the digital marketing team by executing other
miscellaneous tasks as needed. Adhere to TAPCO Values: Safety First,
Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it\...
For full info follow application link. Equal Opportunity Employer of
Minorities, Females, Protected Veterans, and Individual with
Disabilities \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/2B7A2129DF8142C4
making our roads and communities safer, apply to join our team of
talented individuals today! What TAPCO has to offer you 10 Paid Holidays
Paid Vacation and Personal Time (starting day one) Four Weeks of Paid
Parental Leave with no waiting period 401K Plan with Employer Match
(fully vested on day one) Company-Funded Short-Term Disability Pet,
Health, Vision, and Dental insurance Quarterly Company Events and
Lunches Have a say in TAPCO Happenings by joining the Fun or Safety
Committee What you will accomplish as a Digital Marketing Specialist -
Search & Paid Media at TAPCO: Reporting to the Sr. Digital Marketing
Manager, this position is responsible for supporting and executing
digital marketing initiatives that drive demand generation and business
growth. The primary focus of this role is search marketing, including
paid search advertising (Google Ads, Microsoft Ads) and search engine
optimization (SEO), while also supporting broader paid media efforts
such as social, display, and remarketing campaigns. The ideal candidate
has strong hands-on experience with Google Ads, a data-driven mindset,
and the ability to adapt to evolving digital marketing channels,
including emerging AI-powered search and advertising platforms. Duties
and Responsibilities Execute, manage and support digital marketing
initiatives that drive lead generation, customer acquisition, and
business growth, with a primary focus on paid search, SEO, and other web
digital marketing strategies. Manage, implement and optimize paid search
campaigns, including strategy, execution, optimization, and reporting.
Implement and support organic SEO strategies to improve search
visibility, qualified organic website traffic, and lead generation.
Manage campaign budgets, audience targeting, bidding strategies, keyword
development, testing, and performance optimization across paid search,
social, display, and remarketing tactics. Explore and evaluate emerging
opportunities in search marketing, including Answer Engine Optimization
(AEO), AI-powered search experiences, and evolving advertising
platforms. Collaborate with internal teams and external partners to
support website, paid media and other digital marketing consolidations
and enhancements. Stay current on industry trends, best practices, and
emerging technologies to support continuous improvement and innovation.
Support broader digital marketing activities as business needs evolve
and perform all other duties as assigned. Assist with data source
integrations and support standards for data governance, tracking, and
compliance. Support the digital marketing team by executing other
miscellaneous tasks as needed. Adhere to TAPCO Values: Safety First,
Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it\...
For full info follow application link. Equal Opportunity Employer of
Minorities, Females, Protected Veterans, and Individual with
Disabilities \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/2B7A2129DF8142C4